a Real Estate Destination Site

Crye Leike Real Estate Services, the nation’s third largest privately-held residential real estate firm and the largest in the Mid-South, has been working to make its website the real estate destination site for home buyers and sellers.

Enhancements to the site are a continual process with a full team of in-house developers committed to its success. To ensure the site is providing a great consumer experience Crye-Leike engaged with an outside agency, Virtual Results, to provide a comprehensive site audit. “The audit provided an unbiased view of what our site does well and where there are opportunities for enhancements. It is helping guide our work for the coming year,” noted Gurtej Sodhi, Crye-Leike Chief Information & Operations Officer.

Real estate in the online world today can be confusing. first and foremost focuses on providing consumers with the most accurate and timely information. Crye-Leike updates data every 12 minutes from over 35 different Multiple Listing Services (MLS) throughout the Southeastern United States. Harold Crye, President & CEO of Crye-Leike emphasizes that, “It is important that buyers can find properties on our website and know that they are actually for sale and that the price and description information is correct. We give consumers access to the same data that real estate professionals use.”

It is also important that customer inquiries from the website are answered as quickly as possible. Many consumers find that on some real estate websites today, their questions go unanswered. “We saw an opportunity to make a better customer experience on by quickly answering questions. We have an Internet Customer Care team staffed 7 days a week and we have response time goals of less than 30 minutes for our real estate agents to get back with answers to potential customer inquires,” stated Steve Brown, President Crye-Leike Residential Real Estate Sales.

Crye-Leike’s mission is “A passionate commitment to unsurpassed service” and this is evident in the work that goes into each aspect of the business, including the consumer’s website experience. “Though Crye Leike’s website has been a leader in serving customer needs and has won many accolades and awards over the years, continued enhancements are currently in progress in areas of site speed, search engine optimization, data/search features and additional tools that make the process of buying and selling real estate easier for consumers, and continual user feedback is an important part of this process”, Sodhi added.

Look for more updates on enhancements to as the work continues.

ABOUT VIRTUAL RESULTS: Virtual Results ( is an internet marketing agency for real estate professionals. Services include internet marketing for brokers, agents and franchises, from website, lead generation, and marketing strategy.

ABOUT CRYE-LEIKE: Crye-Leike Real Estate Services (, a full service real estate company for over 40 years, is ranked as the third largest independently-owned real estate firm in the nation and the largest serving Tennessee, Arkansas, Mississippi and the Mid-South. Crye-Leike has more than 3,200 sales associates, 800 employees and 128 company-owned and franchise offices spread across nine states. It generated $6.5 billion in sales volume and 32,583 closed transaction sides corporate wide in 2017 its biggest year ever – and is on track to achieve the company’s goal of $6.8 billion in sales volume this year.