Realtor Candace Davidson Earns Social Networking Professional (SNP) Designation

Realtor Candace Davidson Earns Social Networking Professional (SNP) Designation

Cordova, TNCrye-Leike Real Estate Services would like to congratulate Realtor Candace Davidson for receiving the company’s Social Networking Professional (SNP) designation.

Crye-Leike’s Social Networking Professional (SNP) program includes specialized training for effective use of social media in real estate marketing to help with growth of the associate’s real estate business. It starts with managing a Facebook business page and learning advertising strategies. It also includes video marketing, online reputation management, and how to incorporate this across various other social media platforms such as Twitter, Instagram, Pinterest, LinkedIn, and YouTube.

Sales associates with this designation know how to generate leads from social media, how to market their services and their listings to create improved outcomes for their clients. They have learned the tips and tricks to make this easier, so they are not spending too much time online and instead are in the field working more directly with their clients.

In addition to successfully completing the classes in the training curriculum, certified associates have also demonstrated an understanding of social media, as it pertains to their business by meeting several criteria. An SNP has successfully created a plan for his/her social media strategy, developed accounts in compliance with industry regulations, increased their followers, ran ad campaigns, and responded in a timely manner to customer requests.

“This designation is new in the field of social media marketing in real estate,” said Angie Vandenbergh, Director of Web Technologies. “It is imperative that our associates know how to navigate the world of social media beyond their personal accounts. Effectively using social media for their business shows their commitment to reach their customers where they are and keep delivering the highest level of professional service.”

In addition to earning the SNP designation, Davidson is nationally recognized as a Pricing Strategy Advisor (PSA) and a graduate of Ninja Selling. She is a member of the National Association of REALTORS®, Tennessee Association of REALTORS®and the Memphis Area Association of Realtors. “I love working in real estate, the industry is constantly changing and it’s important to stay up-to-date with those changes so that I can better serve my clients,” said Davidson. “I’m thrilled to have earned the SNP designation and the PSA designation, both of which help me reach my goal to be a top real estate agent who goes above and beyond for my clients.”

For further information about real estate in and around Cordova, Tenn., contact REALTOR® Candace Davidson of the Crye-Leike Cordova Team at (901)604-2785, or by email at You may check out her Facebook page at


ABOUT CRYE-LEIKE:          Crye-Leike Real Estate Services (, a full service real estate company for over 40 years, is ranked as the third largest independently-owned real estate firm in the nation and the largest serving Tennessee, Arkansas, Mississippi and the Mid-South.   Crye-Leike has more than 3,200 sales associates, 800 employees and 128 company-owned and franchise offices spread across nine states. It generated $6.5 billion in sales volume and 32,583 closed transaction sides corporate wide in 2017 – its biggest year ever – and is on track to achieve the company’s goal of $6.8 billion in sales volume this year.