Realtor Eric Abel Earns Social Networking Professional (SNP) Designation

Realtor Eric Abel Earns Social Networking Professional (SNP) Designation

Cane Ridge, TN: Crye-Leike Real Estate Services would like to congratulate Affiliate Broker Eric Abel for receiving the company’s Social Networking Professional (SNP) designation.

Crye-Leike’s Social Networking Professional (SNP) program includes specialized training for effective use of social media in real estate marketing to help with growth of the associate’s real estate business. It starts with managing a Facebook business page and learning advertising strategies. It also includes video marketing, online reputation management, and how to incorporate this across various other social media platforms such as Twitter, Instagram, Pinterest, LinkedIn, and YouTube.

Sales associates with this designation know how to generate leads from social media, how to market their services and their listings to create improved outcomes for their clients. They have learned the tips and tricks to make this easier, so they are not spending too much time online and instead are in the field working more directly with their clients.

In addition to successfully completing the classes in the training curriculum, certified associates have also demonstrated an understanding of social media, as it pertains to their business by meeting several criteria. An SNP has successfully created a plan for his/her social media strategy, developed accounts in compliance with industry regulations, increased their followers, ran ad campaigns, and responded in a timely manner to customer requests.

"This designation is new in the field of social media marketing in real estate," said Angie Vandenbergh, Director of Web Technologies. "It is imperative that our associates know how to navigate the world of social media beyond their personal accounts. Effectively using social media for their business shows their commitment to reach their customers where they are and keep delivering the highest level of professional service."

Abel has made his name in real estate as one of Crye-Leike’s Middle Tennessee Top 100 Agents, a Multi-Million Dollar Producer, Office Sales Leader, and recently honored in Crye-Leike’s Hall of Distinction. He is a member of the National Association of REALTORS®, Tennessee Association of REALTORS®, and the Greater Nashville Realtors. "Real estate is my passion, I love the challenges that working in this industry present," said Abel. "I realize the importance of social media marketing and having the SNP designation will allow me to better my real estate business to better serve others."

For further information about real estate in and around Cane Ridge, Tenn., contact REALTOR® Eric Abel at (615)428-9721, or by email at You may check out his Facebook page at

ABOUT CRYE-LEIKE: Crye-Leike Real Estate Services (, a full service real estate company for over 40 years, is ranked as the fifth largest independently-owned real estate firm in the nation and the largest serving Tennessee, Arkansas, Mississippi and the Mid-South. Crye-Leike has more than 3,200 sales associates, 800 employees and 128 company-owned and franchise offices spread across nine states. It generated $6.5 billion in sales volume and 32,583 closed transaction sides corporate wide in 2017 – its biggest year ever – and is on track to achieve the company’s goal of $6.8 billion in sales volume this year.