Video Series: Steve Brown on Prospecting

In our new video series Crye-Leike Insights, we will share tips, stories, and wisdom from our Crye-Leike family. Steve Brown, President Residential Services, kicks off our first episode. In this episode Steve shares some helpful tips for real estate agents about prospecting.


Steve Brown on Prospecting

“What I’ve always said about prospecting is that it is the only thing that is more important than actually listing or selling real estate…”

Top Tips for Real Estate Agents on Prospecting

  • Implement F.O.R.D. (Family, Occupation, Recreation, and Dreams) questions into your prospecting calls and meetings
  • Set goals of 5 handwritten notes and 5 phone calls a day for prospecting
  • Send “Just Sold” cards
  • Utilize a great CRM (Like MOXI!)

About Steve Brown, President Residential Sales

Steve Brown is responsible for overseeing and managing real estate sales as well as assisting managers and branch offices with core services in all regions of Crye-Leike which covers nine states and a sales team of over 3,000 sales associates. He has served the company in various management capacities over the past 36 years. You can visit his website at or follow him on LinkedIn at

Check in next week for Crye-Leike Insights with Dick Leike.

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