Realtors Look For Home Sales In Cleveland To Heat Up In 2011

CLEVELAND, TN., – Crye-Leike, REALTORS finished strong in 2010 attaining a sales volume of $3.85 billion with 24,260 homes sold as Crye-Leike’s Cleveland Realtors are eager to continue contributing to the company’s success while jumpstarting 2011 with high hopes for the local housing market this year.


“While some companies have been struggling and hanging-on through these tough times Crye-Leike has been retooling and has rolled out an assortment of new technologies and strategies to offer our buyers the greatest search capabilities and the best online property showcase for our sellers,” said Jo Organ, Crye-Leike Cleveland Managing Broker.


Organ adds, “We have great faith in the Cleveland housing market and economy this year thanks to the recent additions and expansions of other local powerhouse companies including Amazon, Olin, Volkswagen, Wacker and Whirlpool. These companies are true movers and shakers that we believe will add jobs, heat up the market and have a dramatic, optimistic impact on our local economic climate.”


Crye-Leike’s Cleveland office is starting off 2011 under the continued leadership of Managing Broker Jo Organ who is busy promoting the opportunities in the market right now for buyers and sellers. She’s also very eager to attract new talent to her team and boost their presence in the community.


“I am very excited about the future and look forward to growing our company’s market share,” said Organ. “My bottom line is to help our agents succeed and in doing so that will help our sellers and buyers realize their own personal success.”


With a hard working and dedicated sales team, Organ and her fellow associates take great pride in helping people buy and sell real estate.


“We have some of the most experienced and dedicated real estate professionals in the market with us here at Crye-Leike Cleveland,” said Organ. “I have agents who have worked in the industry for 40 years – like myself – and three with more than 30 years. There’s a wealth of experience and knowledge here.”


With residential mortgage interest rates remaining low and with an ample inventory of properties to choose from, Crye-Leike Cleveland agents say 2011 is shaping up to be a great year to buy, sell and invest in the future value of real estate.


The Cleveland office boasts a sales force of more than 40 associates many of them ranking as continuous top producers for the company. Crye-Leike’s Cleveland Realtors are strong supporters of the River Counties Association of REALTORS (RCAR) and recently attended the association’s end of year gathering. Because of the many tough times Realtors have faced in the market over the past several years, the RCAR decided its end of year membership meeting for 2010 would be different and something really special. Instead of the historical dress-up dinner they decided to hold a ?Survivor Celebration”.  This was to be casual and fun – celebrating the fact that all those in attendance had actually survived in the business.


The RCAR Board of Directors asked that offices form teams to compete in games and come up with team names. Crye-Leike’s Cleveland and Athens Realtors put their heads together and created a team calling themselves The Crye-Leike-Ables. The team name was accepted with 100% enthusiasm and Crye-Leike’s Marketing Department designed a logo the Realtors could display proudly.


The Crye-Leike-Ables Team, made an outstanding presence adorned in their red shirts, black pants and logo badges carrying signs they created to show team spirit. Their outstanding efforts won the team the first “Survivor Celebration Award” from the RCAR for 2010.


After enduring many difficult days working in the real estate profession over the last few years, Crye-Leike’s Cleveland Agents consider themselves proud survivors of the industry. They decided to continue using their successful team name in their marketing plans which is a great conversation starter to explain the company name to people who ask, ?how do you say that’?


Crye-Leike’s Cleveland Realtors are still calling themselves the Crye-Leike-Ables who say now is a great time to buy or sell. They like helping clients with all of their real estate needs and they stand ready, willing and able to assist even more buyers and sellers in 2011 as they offer some helpful tips for anyone considering a move or purchase:




Select a Real Estate Professional – Selecting a Real Estate Professional to assist you with the home buying process is VERY important. Because buying a home is one of the largest and most important purchases you will make in your lifetime you should always consult a real estate professional to assist you. Our sales associates have the expertise, experience and education to help you make good, sound home purchasing decisions. You will work together to find the right home. Your sales associate will notify you when new properties come on the market. He/She can schedule showings, advise you on the real estate process, help you write offers, negotiate terms and coordinate inspections.


Get Pre-Approved/Apply for a Loan – It’s important to get a loan officer to pre-approve your mortgage before you start house hunting. A pre-approval is a guarantee that you can qualify for financing to a maximum purchase price and loan amount. This means you can write a stronger purchase offer. In a competitive market, this could mean the difference between acceptance of your offer rather than another buyer’s offer. When you apply for a loan, be sure to get a good faith estimate of your closing costs.


Find the Right Home – Search the Internet for property available for sale. You and your Real Estate Agent will search for homes together. Your agent can guide you to the areas you like best. Have fun looking and shopping!


Make an Offer – Once you’ve found the right home, it’s time to write an offer to purchase. Writing the offer is an exciting, emotional and complicated experience. You’ll be glad you have an experienced Crye-Leike sales associate at your side to help you through the process.


Order a Home Inspection – A professional home inspection is essential. A professional home inspector sees beyond the cosmetics and surveys the entire house, including structure, roof, exterior and major systems (heating, plumbing, cooling, electrical, ventilation, etc.)


Attend Closing Day – Congratulations, you will soon become a homeowner! Crye-Leike’s full service continues right through to the closing day. At the closing, you will settle all the financial details, the title to your new home will be conveyed and usually you will receive the keys to your new home.





Crye-Leike’s one-stop-shopping concept and innovative marketing programs makes it easy for you to sell your home for the best price.


Proper Pricing: Your property will generate the most attention and showings in the first weeks it’s on the market. For the best results, you should list it at a realistic price right from the beginning. If your price is too high relative to the competition, the right buyers will not even look at an otherwise attractive property – particularly during the critical stage of initial market exposure. Setting the right price before you list is critical to getting the most for your property and selling it quickly. Having a professional with experience in your neighborhood prepare a Competitive Market Analysis (CMA) gives you the facts and insights to set the right price

Showing Your Home:  With a little effort, your home can be sold more quickly and at a better price.  Here are 5 ways to show your home at it’s best.

  1.    First Impressions Are Lasting…
  2. The front door greets the prospect. Make sure it is fresh, clean and scrubbed looking. Keep lawn trimmed and edged, and the yard free of refuse. Be sure walks and steps are free from debris, snow and ice.
  3. 2.    Decorate for a Quick Sale…
  4. Faded walls and worn woodwork reduce appeal. Why try to tell the prospect how the home could look, when you can show him by redecorating? A quicker sale at a higher price will result. An investment in new kitchen wallpaper will pay dividends.
  5. 3.    Let The Sun Shine In…
  6. Open draperies and curtains and let the prospect see how cheerful your home could be. (Dark rooms do not appeal.)
  7. 4.    Fix the Faucet!
  8. Dripping water discolors the sink & suggests faulty plumbing.
  9. 5.    Repairs Can Make A Big Difference…
  10. Loose knobs, sticking doors and windows, warped cabinet drawers and other minor flaws detract from home value. Have them fixed.


Home Warranties:  Home warranties are very useful, whether you are buying or selling a home. A home warranty policy will pay for the cost of fixing and, if necessary, replacing many systems including heating, cooling, electrical, plumbing, water heaters, ovens, refrigerators, etc. The policy offers coverage against normal damage and is for a set period of time, usually one year. In some cases ceiling fans, pools and even roofs can be warranted.


Crye-Leike, Realtors Cleveland branch office is located at 4627 N Lee Highway, Cleveland Tennessee, 37312.  For your real estate needs or personal referrals, please contact the office at 423-473-9545.  You can also find them and locate a qualified associate on the web at


More About Crye-Leike, REALTORS

Harold Crye and Dick Leike established Crye-Leike, REALTORS in 1977. Today, Crye-Leike?, the nation’s 6th largest real estate company, has a network of more than 3,200 licensed sales associates based out of 113 corporate and franchise offices located through-out the nine-state southern region of Tennessee, Alabama, Arkansas, Florida, Georgia, Kentucky, Mississippi, Louisiana and Oklahoma.


Crye-Leike is a full-service real estate company offering buyers and sellers services in: residential and commercial sales, mortgage, title, insurance, business brokerage and investments, property management, development and construction, builder resources, REO bank-owned properties, relocation, auctions, and home services. In 2010, Crye-Leike attained a sales volume of $3.85 billion with 24,260 homes sold. More information is available at