Mid-South Real Estate Giant Betting On YouTube To Help Sell Homes
Visit Crye-Leike On YouTube @ http://www.youtube.com/cryeleike1
BRENTWOOD, TN., – As the 2nd busiest search engine on the web, YouTube.com offers its users free reign to launch, browse and search through an ever expanding assortment of clips from music videos to news footage to amateur antics. With the audience of users on YouTube and other social media sites growing exponentially, Mid-South real estate giant Crye-Leike seized on what it hopes is a golden opportunity by joining in.
“Our agents recognize over 90% of prospective buyers are looking online for properties and they expect quality photos, virtual tours and videos to enhance their search experience,” said Keith Sullivan, Crye-leike, REALTORS Vice President and Chief Marketing Director. “By partnering with RealBiz360 we’ve accomplished just that by providing a video for all Crye-Leike listings on a newly launched Crye-Leike YouTube Channel.”
RealBiz360 is collaborating with Crye-Leike in both the creation and delivery of its property listings to YouTube and beyond. As it turns out, YouTube will be just one of many places for Crye-Leike and its agents to mass market their listings to every place possible on the web – from an agent’s personal website to social networking site like Facebook and Twitter.
“We are thrilled to be working with such a forward thinking partner like Crye-Leike who is committed to delivering their agents and customers with an enhanced visual experience over multiple online venues including YouTube and Social Networks,” said Steve Marques, President, COO, RealBiz360 Inc. “We look forward to our combined success.”
“In surveying the landscape for a virtual tour provider, we were intrigued by the social media component offered by RealBiz360,” said Sullivan. “With RealBiz360 virtual tours, the agents can advertise their listing’s on their social media sites with just the press of a button.”
The new virtual tours on YouTube are provided at no cost to Crye-Leike agents – and are essentially a seamless mini music video along with a voice-over description of the property details including price. It will be up to agents to pay a small fee to cover the cost of transporting their tours to other social media sites and real estate web portals.
“Agents will have the option of what we consider a very robust virtual tour offering to showcase their listings on the Crye-Leike website, their personal website, the MLS and through listing syndication to dozens of real estate websites,” said Sullivan.” “Best of all its hands free for the agent. They simply enter their property information and pictures into the MLS and the work is done for them by RealBiz360. It’s that simple.”
“As a company, we have worked very hard to deliver what today’s online buyer is asking for; rich media and lots of information,” said Marques. “By automating the delivery, we believe we have created a measurable benefit for Crye-Leike Agents, not only in productivity but in listing exposure.”
Gurtej Sodhi, Chief Information Officer and Corporate Executive Vice President of the Crye-Leike Group of Companies, has been an ?agent of change’ for the real estate leaders for many years. He has helped move the company from the days when individual pictures of properties for sale first made their way onto the internet – to today when in a blink of an eye big changes can occur seemingly overnight.
“Even though there have been virtual tours available in the past, this program is a big step up to the basic/standard tours of the past,” said Sodhi. “Using new technology, it enables a much more comprehensive view of the property by being able to zoom into details presented via high resolution images.”
To help its sales team keep up, in 2010 Crye-Leike began offering an in-house course to agents interested in learning more about social media. The company awards agents who complete the program a Social Networking Professional (SNP) designation after they complete the course work and establish a significant number of contacts on Facebook, Twitter, LinkedIn as well as other sites.
“The unique and new aspect of our leap to YouTube and beyond is in the value proposition to our agents and customers which is the benefit of extended viewership of the properties,” said Sodhi. “By automatically distributing the tours to a much wider audience through the use of social media sites we anticipate a very positive reaction that we hope translates into increased views and ultimately more sales for our listings.”
All of Crye-Leike’s listed property videos are searchable by price, address and a Multiple Listing Service (MLS) number which will help someone just browsing or ideally a prospective buyer in their home search.
“The new platform is just one more tool for our agents and a service to our customers to market their homes, condos, farms and land online,” said Sullivan. “Additionally we will be monitoring the number of viewings, click-throughs, messages and feedback so we can make adjustments and improvements to what we already think will become a new standard for our industry.”
More About RealBiz360
RealBiz360, Inc.; a subsidiary of iseemedia Inc. is the industry’s leading provider of automated, rich media creation and delivery for real estate companies today. RealBiz360’s VuVista platform provides a complete suite of integrated imaging, marketing and social media tools for the seamless creation of high resolution media tours and videos featuring the exclusive iVuZOOM viewing experience. VuVista delivers maximum exposure for real estate listings with automatic posting to major search engines, YouTube, and Social Media Networks. For more information, please visit: www.realbiz360.com
Visit Crye-Leike On YouTube @ http://www.youtube.com/cryeleike1
About Crye-Leike, REALTORS
Harold Crye and Dick Leike established Crye-Leike, REALTORS in 1977. Today, Crye-Leike?, the nation’s 6th largest real estate company, has a network of more than 3,600 licensed sales associates based out of 130 corporate and franchise offices located through-out the nine-state southern region of Tennessee, Alabama, Arkansas, Florida, Georgia, Kentucky, Mississippi, North Carolina and Oklahoma.
Crye-Leike is a full-service real estate company offering buyers and sellers services in: residential and commercial sales, mortgage, title, insurance, business brokerage and investments, property management, development and construction, builder resources, REO bank-owned properties, relocation, auctions, and home services. In 2009, Crye-Leike attained a sales volume in excess of $3.9 billion with 24,983 homes sold.