My Profession: Crye-Leike Agent Jeff Moore applies gridiron lessons to the shifting world of real estate sales – The Commercial Appeal – Memphis

My Profession: Crye-Leike Agent Jeff Moore applies gridiron lessons to the shifting world of real estate sales – The Commercial Appeal – Memphis
Photo by Brandon Dill - The Commercial Appeal - Crye-Leike agent Jeff Moore stands in front of a Germantown home he is trying to sell during a recent open house.

By Jonathan Devin

Posted April 12, 2010 at midnight


Switching gears mid-career from commercial real estate to residential came with its challenges, but Jeff Moore has tackled bigger issues.


A former NFL wide receiver, Moore found his first love in selling property even before he went to the Super Bowl.


“It was an incredible experience for me to get exposed to the Super Bowl as a rookie,” said Moore, 52, a native of Memphis. “I can remember like yesterday how star-struck I was.”


Moore was drafted from the University of Tennessee Knoxville by the Los Angeles Rams as a wide receiver, but before heading off to training camp, he earned his real estate license.


“My mom always put a lot of emphasis on education so we’d be prepared when football was over,” said Moore, whose brother also played professional football. “That was a prerequisite for our being able to play.”


In January 1980, the Rams met Pittsburgh in Pasadena. They lost, but Moore went on to play professionally for two-and-a-half more years before settling down.


“I’d had my first child and needed to make a living,” said Moore. “I’d been working in a real estate office in the off-season even during the first year I was on the team.”


Moore began working fulltime for Herbert Hawkins Real Estate and later moved to New Direction Investment Properties, where he gained expertise in the area which carried him through most of his career, commercial investment properties.


“I always thought that real estate was just selling houses,” said Moore, noting that his father sold houses in Memphis for 45 years.


“I never realized you could sell office buildings or apartment buildings or shopping centers,” said Moore. “I was fascinated by that.”


He found a particular niche in multi-family buildings and brought his experience with him when he returned to Memphis in 1993 and joined Crye-Leike’s Collierville office.


Sometimes apartment building tenants were less than cooperative with inspections and showings, but Moore enjoyed the challenge of working with them.


“It takes a lot of finesse to make it come together,” said Moore.


But early in 2009 the game changed again during the credit crunch when even well-qualified commercial buyers had difficulties securing loans. Moore’s volume dropped significantly, so he rebranded himself as a residential real estate agent.


“With residential you’re more connected to the buyer, it’s a more personal experience for the buyer,” said Moore. “With multi-family investment it’s strictly an economic decision.”


Moore’s wife, Juliette, is also a residential real estate agent and their daughter LaToya works with them as an assistant.


“It took a while for me to get my feet on the ground and understand that to do the kind of volume I did in commercial with residential was going to require a lot more transactions,” said Moore.


Moore is also the author of two real estate books, the second of which, titled “Realistic Strategy for Real Estate Investing” will be released at the end of May. He calls it a warning about mistakes commonly made in real estate investing.


Jeff Moore


Profession: Real estate agent with Crye-Leike


Education: Bachelor’s degree in business emphasizing real estate and urban development from the University of Tennessee, Knoxville


Family: Wife, Juliette; sons Kendrick and Keith; daughters, Stefanie and LaToya


Age: 52


Hobbies: Football