Rock Star Of Real Estate Inspires Mid-South Crye-Leike, REALTORS Agents

Rock Star Of Real Estate Inspires Mid-South Crye-Leike, REALTORS Agents
Rick DeLuca, National Real Estate Sales Speaker and Steve Brown, Crye-Leike, REALTORS Vice President & General Manager

Germantown, TN., If the business of selling real estate had Rock Stars, Rick DeLuca would be a sort of Elvis to legions of Crye-Leike, REALTORS agents who flock to see him.




DeLuca, a real estate agent, coach and national speaker – brought his lessons on sales and customer service to a packed meeting room of Crye-Leike associates at the Germantown Center on Friday, February 19, 2010.


It was a limited engagement just for agents of Crye-leike, REALTORS. It’s part of an effort by the Mid-South’s largest real estate firm to keep its associates on the cutting edge of home sales practices in an ever-changing real estate market.


“It is important to convey character and competence. Your personal actions convey character while your professional actions convey competence,” said Rick DeLuca.  “Crye-Leike is one of the finest companies I have had the pleasure to stand in front of.  I have a very special relationship with this company.”


DeLuca’s one of the most sought-after Real Estate Industry speakers? with a program packed with practical ideas for agents on how to increase customer satisfaction and increase sales. His high energy ?fast-pace’ program delivered the punch many came expecting.


“We promised our agents that we would continue to bring in superior national speakers to help train them to cope with the unprecedented market we are experiencing,” said Steve Brown, Crye-Leike Vice President and General Manager. “Rick Deluca exceeded our expectations. His experience as an agent, owner and Senior CRS instructor paid off. Our agents went out with tons of practical solutions and energy. We will continue to bring in this caliber of speaker to keep our agents on top of their game.”


Despite a global recession and falling home prices, many Mid-South Crye-Leike agents saw their fortunes rise in 2009 and throughout the economic downturn. At the company’s recent 2010 Kick-Off meeting Cofounders Harold Crye and Dick Leike celebrated their top producing agents with hopes for a ?less worse’ economy this year.


“The best thing we can say about 2009, is thank goodness it’s over,” said Harold Crye. “We’re all due for a better year and even though sales are down from where they were just a few years ago, there’s lemonade to be made.”


In 2009 Crye-Leike agents across the Mid-South sold more than $1.23 billion dollars in real estate, which equates to more than 8,000 homes sold. Out of the more than 20 Crye-Leike sales centers across the region, six of the retail offices experienced more business in 09′ compared to 08′.


“It’s not what happens to you,” said Dick Leike. “It’s how you respond.”


Clearly, Crye-Leike’s leaders and agents are out to make 2010 a turn-around year. They’re hopeful that the lessons learned from Real Estate Rock Stars like Rick DeLuca will translate into increased customer satisfaction and home sales across the Mid-South.


About Crye-Leike, REALTORS


Harold Crye and Dick Leike established Crye-Leike, REALTORS in 1977.  Today, Crye-Leike?, the nations 6th largest real estate company, has a network of more than 3,600 licensed sales associates based out of 130 corporate and franchise offices located through-out the nine-state southern region of Tennessee, Alabama, Arkansas, Florida, Georgia, Kentucky, Mississippi, North Carolina and Oklahoma.


Crye-Leike is a full-service real estate company offering buyers and sellers services in: residential and commercial sales, mortgage, title, insurance, business brokerage and investments, property management, development and construction, builder resources, REO bank-owned properties, relocation, auctions, and home services.  In 2009, Crye-Leike attained a sales volume in excess of $3.9 billion with 24,983 homes sold.