Cofounder & CEO Harold Crye Rallies Greater Central Arkansas
LITTLE ROCK, AR., – Despite a global recession and falling home prices, many Crye-Leike agents saw their fortunes rise in 2009. At the company’s annual Kick-Off meeting, held Tuesday, February 2 at the Embassy Suites, Crye-Leike Cofounder and CEO Harold Crye celebrated the company’s top producing agents with hopes for a ?less worse’ economy in 2010.
“The best thing we can say about 2009, is thank goodness it’s over,” said Crye. “We’re all due for a better year and even though sales are down from where they were just a few years ago, there’s lemonade to be made.”
In 2009, Crye-Leike agents in the company’s Central Arkansas Region sold more than $666-million dollars in real estate, a slight increase over sales in 2008 by approximately six million dollars.
“Crye-Leike Central Arkansas continues to be the market leader helping more buyers and sellers than any other real estate agency in the region,” said Crye.
Crye addressed more than 300 of the firm’s sales associates during the two hour ?Kick-Off’ meeting and celebration in Little Rock. As much as the gathering was about alerting agents to the realities of the current home sales market – it was also a time to celebrate those who had the highest sales in 2009.
“Many of our agents experienced their best year in real estate in 2009 as more licensed Realtors either retired or have taken other full-time employment,” said Crye. “The pie has shrunk and those who remain active Realtors are proof that persistence pays off.”
Crye-Leike, REALTORS, and many other established real estate firms, has a level of home sales business today as it did between 1996 and 1998. Aided by historically lower interest rates, reduced home prices and the federal homebuyer tax credit -some agents actually saw their business grow in 2009.
“This past year, we continued to enhance the crye-leike.com website and offer more visibility for our homes for sale through multiple online websites,” said Crye. “Our agents have also embraced social media like Facebook, LinkedIn, Active Rain and Twitter to further connect and stay in touch with past clients, colleagues, friends and family.”
Crye and other company managers are accepting that this current market is the ?New Normal’ – and that there are still many opportunities to help sellers and buyers make the most of it.
Crye-Leike has been tracking month-to-month sales increases since mid 2009. Crye says the key to knowing the market is bouncing back is when the company sees year-over-year increases.
“The bottom line is we have to take care of the customer,” said Crye. “If we do that our share of the business will respond accordingly and grow.”
Crye-Leike Central Arkansas 2010 Goals & Highlights
$700-Million in Sales Volume
Grow Residential Property Management
Greater Agent Technology & Online Marketing Usage
Grow Agent Usage of company’s Title, Mortgage and Insurance services
Grow Commercial Sales Division
100% Customer Satisfaction
More About Crye-Leike, REALTORS Kick-Off
Crye-Leike, REALTORS annual ?first of the year’ Kick-Off meeting is held in each of the company’s key regional hubs that include: Nashville, Memphis, Chattanooga, Atlanta, Little Rock and Northwest Arkansas. In each region Cofounder & CEO Harold Crye conveys the past year’s goals and achievements and lays out goals for the New Year.
In 2010 Crye has set ?A Return To Profitability’ as a top priority for the company.
The meetings are also an opportunity for the owners and managers to recognize the Top 25 Sales Producers and Top Producers for each branch office from the previous year. Those honored achieved the highest volume of home sales for the company.
In addition to motivating testimonials and recognition, Harold Crye and company managers also take time to honor a select group of company agents with Crye-Leike’s most prestigious award, the Diamond Circle of Excellence Award.
Crye-Leike, REALTORS Circle of Excellence, founded in 1987, is one of the highest levels of professional and personal achievement in the U.S. real estate industry. Sales associates who have been tapped into Crye-Leike’s elite Circle of Excellence are awarded the honorary title, Vice President of Crye-Leike. In order to receive this honor, each real estate professional must meet stringent requirements of the program, showing exemplary performance in the areas of advanced education, ethics, loyalty, sales volume and service to the community and real estate profession.
About Crye-Leike, REALTORS
Harold Crye and Dick Leike established Crye-Leike, REALTORS in 1977. Today, Crye-Leike?, the nations 6th largest real estate company, has a network of more than 3,600 licensed sales associates based out of 130 corporate and franchise offices located through-out the nine-state southern region of Tennessee, Alabama, Arkansas, Florida, Georgia, Kentucky, Mississippi, North Carolina and Oklahoma.
Crye-Leike is a full-service real estate company offering buyers and sellers services in: residential and commercial sales, mortgage, title, insurance, business brokerage and investments, property management, development and construction, builder resources, REO bank-owned properties, relocation, auctions, and home services. In 2009, Crye-Leike attained a sales volume in excess of $3.9 billion with 24,983 homes sold.