More Sellers Turning To Home Staging In 2010 For A Faster Sale

More Sellers Turning To Home Staging In 2010 For A Faster Sale
Faye Sesler, Julie Gant, Sharon Morelli and Marion Roeger are ready to help sellers stage their homes for a quick sale at top dollar with the education they received when earning their Accredited Staging Professional (ASP) Designations.

HENDERSONVILLE, TN., – In business as well as in your personal life, there’s a belief held by many that to build trust and succeed you should begin by always making a great first impression. In the business of real estate sales – many Realtors say that frame of mind is now more important than ever.


“The softening real estate market is putting great demands on Realtors to bring sellers a profit in the sale of their home,” said Julie Gant, a Realtor with Crye-Leike, REALTORS in Hendersonville. “That being said, you can’t just assume you will have all the knowledge to make that happen, which is why I and several of my colleagues looked to advance our home sales know-how.”


Gant, along with Crye-Leike Realtors Sharon Morelli, Marion Roeger and Faye Sesler joined together to take a specialized course in home staging to receive the ASP Home Staging Accredited Staging Professional designation. They all saw the edge and the advantage of having a well prepared home for sale from the get go.


“You must properly clean, declutter and prepare a house before it’s listed? before the first prospective buyer ever walks through the door,” said Morelli.  “When you do all those things you have a better chance of selling a home faster and at or above the list price.”


In a recent study conducted by, of over 1000 homes (55% vacant, 45% occupied) across the United States and Canada, it showed that homes that were prepared for sale by an Accredited Staging Professional (ASP) were on the market 80% less time before selling than a non ASP Staged Home.


“Depending on the price range, a home staged by an ASP accredited Realtor sells for anywhere from 7.9% to 25% or more,” said Roeger.  “Less time on the market and more money in a sellers pocket ? you can’t ask for more than that, especially in the current real estate market we’re in.”


The network of ASP Home Staging Realtors has mushroomed in recent years. There are now more than 21-thousand with the advanced education worldwide.


“I know when I meet with a potential seller in the current slow real estate market, I need to come armed with the knowledge and tools to give their home the best chance of selling fast and for more money than the competition,” said Sesler.  “The hands on instructions were the real key for me in knowing I can give my clients a service beyond just showing their home as is.”


To successfully complete the ASP course Gant, Morelli, Roeger and Sesler were required to demonstrate their knowledge and ability by staging a home they currently have listed on the market.


More About Realtors Julie Gant, Sharon Morelli, Marion Roeger, Faye Sesler

Crye-Leike Realtors Julie Gant, Sharon Morelli, Marion Roeger and Faye Sesler are licensed Affiliate Brokers in Tennessee based out of the company’s Hendersonville branch office located at 383 Johnny Cash Parkway. They assist buyers and sellers in and around Sumner, Davidson, Robertson and Wilson counties specializing in all types of residential real estate sales with a focus on first-time homebuyers and relocation. Faye Sesler and Sharon Morelli also work with investors.


In addition to their ASP designations, Julie Gant and Marion Roeger are Accredited Buyer Representatives (ABR) and served on the Sumner Association of Realtors (SAR) Service Committee. Additionally Faye Sesler is an ABR and a Senior Real Estate specialist (SRES), e-PRO Realtor Internet Marketing Professional and member of the Hendersonville Chamber of Commerce. Gant, Morelli, Roeger and Sesler are all members of the Sumner Association of Realtors (SAR), Tennessee Association of Realtors (TAR) and National Association of Realtors (NAR).


For all your real estate needs and personal referrals, please contact Crye-Leike Realtor Julie Gant at 615-430-2304, email:; Realtor Sharon Morelli at 615-406-2997, email:; Realtor Marion Roeger at 615-887-6138, email:; and Realtor Faye Sesler at 615-456-9383, email:


About Crye-Leike, REALTORS

Harold Crye and Dick Leike established Crye-Leike, REALTORS in 1977.  Today, Crye-Leike?, the Nations 6th Largest real estate company, has a network of more than 3,500 licensed sales associates based out of more than 141 corporate and franchise offices located through-out the nine-state southern region of Tennessee, Alabama, Arkansas, Florida, Georgia, Kentucky, Mississippi, North Carolina and Oklahoma.


Crye-Leike is a full-service real estate company offering buyers and sellers services in: residential and commercial sales, mortgage, title, insurance, business brokerage and investments, property management, development and construction, builder resources, REO bank-owned properties, relocation, auctions, and home services. In 2009, Crye-Leike attained a sales volume in excess of $3.9 billion with 24,983 homes sold.