Crye-Leike Cofounders Rally West Tennessee, Eastern Arkansas and North Mississippi Sales Associates With Hopes For Improving Home Sales In The New Year
MEMPHIS, TN., – Despite a global recession and falling home prices, many MidSouth Crye-Leike agents saw their fortunes rise in 2009. At the company’s annual Kick-Off meeting, held Tuesday, January 19 at the Holiday Inn at the University of Memphis, company Cofounders Harold Crye and Dick Leike celebrated their top producing agents with hopes for a ?less worse’ economy in 2010.
“The best thing we can say about 2009, is thank goodness it’s over,” said Harold Crye. “We’re all due for a better year and even though sales are down from where they were just a few years ago, there’s lemonade to be made.”
In 2009 Crye-Leike agents across the MidSouth sold more than $1.23 billion dollars in real estate, which equates to more than 8,000 homes sold. Out of the more than 20 Crye-Leike sales centers across the region, six of the retail offices experienced more business in 09′ compared to 08′.
“It’s not what happens to you,” said Dick Leike. “It’s how you respond.”
Cofounder & CEO Harold Crye, joined by his Cofounder and company president Dick Leike, addressed more than 400 agents in a packed Memphis hotel conference center ballroom. As much as the meeting was about alerting agents to the realities of the current home sales market – it was also a time to celebrate those who had the highest sales in 2009.
“It’s been a character building economy,” said Leike. “We’re not seeing the sales and may never see the sales we had in the ?hay days’ of 2005 & 2006. From low rates to tax credits? there is plenty of opportunity here for us to be successful.”
Crye-Leike, REALTORS, and many other established real estate firms, has a level of home sales business today as it did between 1996 and 1998. Aided by historically lower interest rates, reduced home prices and the federal homebuyer tax credit – some agents actually saw their business grow in 2009.
“More than 80-percent of the agents in the region had more sales in 2009 than they had the year before,” said Leike. “In fact, there is always somebody out there with record breaking sales and many of our agents are among them.”
Crye and Leike are accepting that this current market is the ?New Normal’ – and that there are still many opportunities to help sellers and buyers make the most of it.
“The number of agents competing with us in our markets has been greatly reduced in this recession,” said Crye. “So consider those still in the business as the real pros working hard to make sales.”
Leike says since mid 2009 the company has been tracking month-to-month sales increases. He says the key to knowing the market is bouncing back is when they see year-over-year increases.
“The bottom line is we have to take care of the customer,” said Leike. “If we do that our share of the business will respond accordingly and grow.”
Crye-Leike 2010 Goals & Highlights
Increase Sales over 2009 by 5%
Relocate Midtown Sales Center
Start Construction on a NEW office in Oakland
Increase Internet Marketing & Social Media Networking
Reduce Print & Newspaper Advertising
Upgrade Realtor training
100% Customer Satisfaction
More About Crye-Leike, REALTORS Kick-Off
Crye-Leike, REALTORS annual ?first of the year’ Kick-Off meeting is held in each of the company’s key regional hubs that include: Nashville, Memphis, Chattanooga, Atlanta, Little Rock and Northwest Arkansas. In each region Cofounder & CEO Harold Crye conveys the past year’s goals and achievements and lays out goals for the New Year.
In 2010 Crye has set ?A Return To Profitability’ as a top priority for the company.
The meetings are also an opportunity for the owners and managers to recognize the Top 25 Sales Producers and Top Producers for each branch office from the previous year. Those honored achieved the highest volume of home sales for the company.
In addition to motivating testimonials and recognition, Harold Crye & Dick Leike also take time to honor a select group of company agents with Crye-Leike’s most prestigious award, the Diamond Circle of Excellence Award.
Crye-Leike, REALTORS Circle of Excellence, founded in 1987, is one of the highest levels of professional and personal achievement in the U.S. real estate industry. Sales associates who have been tapped into Crye-Leike’s elite Circle of Excellence are awarded the honorary title, Vice President of Crye-Leike. In order to receive this honor, each real estate professional must meet stringent requirements of the program, showing exemplary performance in the areas of advanced education, ethics, loyalty, sales volume and service to the community and real estate profession.
About Crye-Leike, REALTORS
Harold Crye and Dick Leike established Crye-Leike, REALTORS in 1977. Today, Crye-Leike?, the nations 6th largest real estate company, has a network of more than 3,500 licensed sales associates based out of 141 corporate and franchise offices located through-out the nine-state southern region of Tennessee, Alabama, Arkansas, Florida, Georgia, Kentucky, Mississippi, North Carolina and Oklahoma.
Crye-Leike is a full-service real estate company offering buyers and sellers services in: residential and commercial sales, mortgage, title, insurance, business brokerage and investments, property management, development and construction, builder resources, REO bank-owned properties, relocation, auctions, and home services. In 2009, Crye-Leike attained a sales volume in excess of $3.9 billion with 24,983 homes sold.