Crye-Leike, REALTORS Rolls-Out RED FRIDAYS Fundraising Campaign
BRENTWOOD, TN., – The MidSouth Real Estate firm known for it’s bright red “For Sale” signs is taking the color associated with its brand in an exciting new direction. Beginning Friday, July 10, 2009 – Crye-Leike, REALTORS agents and employees are being encouraged to join in a RED FRIDAYS campaign – wearing red and a specially made button – to help fundraise for wounded service members and military families.
“The launch of RED FRIDAYS is fitting on so many levels for us and we’re very excited about what this campaign can do to help boost morale and benefit our troops,” said Harold Crye, Cofounder & CEO of Crye-Leike, REALTORS. “While the current economy has many of us facing challenges – we must not lose sight of the sacrifices our men and women in uniform are making which puts our own difficulties in perspective.”
Starting Friday, July 10th and every Friday after that, Crye-Leike agents and employees will be seen in red – to show support for the troops and raise funds to benefit Operation Homefront. The non-profit agency provides emergency assistance and morale to troops and the families they leave behind. It’s Crye-Leike’s aim to keep RED FRIDAYS going until all the troops come home.
“Our offices are stocked with buttons that agents and employees can purchase for $3-dollars each,” said Dick Leike, Cofounder & President of Crye-Leike, REALTORS. “It’s my hope that as our clients and friends see us getting behind a great cause like Operation Homefront, they’ll join us in purchasing buttons and wearing red every Friday too.”
100% of the money raised through Crye-Leike’s efforts will benefit Operation HomeFront http://operationhomefront.net specifically the agency’s “Village” – a community where wounded service members and their families can live while the soldier is recouping. The “Village” also offers Foreclosure Prevention help to military personnel and their families.
Crye-Leike Regional Vice President Rob Hatchett – who initially proposed the RED FRIDAYS community service project – is very optimistic the company can make a significant and lasting difference in the lives of returning troops.
“The problems many of us face in our day to day lives doesn’t come close to the struggles our service men and women face,” said Hatchett. “I especially like the idea that our dollars will be supporting a program that works to ensure returning troops who own a home don’t lose it to foreclosure – or find the assistance to purchase a home and can fulfill that part of the American dream.”
RED FRIDAYS represents a long-term community service project commitment by Crye-Leike, REALTORS. Hatchett adds that it’s the company’s goal to carry-on RED FRIDAYS until all the troops come home.
“It just means we can continue for a long time providing aid to military families – not only for emergencies but also with the problems of everyday life,” said Hatchett. “With the support of our Realtors, employees and concerned citizens we can make a difference in the lives of those who risk their lives for our freedom.”
To join the cause and support RED FRIDAYS – phone or stop by your nearest Crye-Leike, REALTORS office. To find the nearest location – you can go online to http://www.crye-leike.com/corporate/officemap.php.
Harold Crye and Dick Leike established Crye-Leike, REALTORS in 1977. Today, Crye-Leike?, the nations 6th largest real estate company, has a network of more than 3,500 licensed sales associates based out of more than 130 corporate and franchise offices located through-out the eight-state southern region of Tennessee, Alabama, Arkansas, Florida, Georgia, Kentucky, Mississippi and North Carolina.
Crye-Leike is a full-service real estate company offering buyers and sellers services in: residential sales, mortgage lending, title, insurance, business brokerage and investments, property management, development and construction, builder resources, REO bank-owned properties, relocation, auctions, and home services referrals. In 2008, Crye-Leike attained a sales volume in excess of $4.2 billion with 25,871 homes sold.