Crye-Leike, REALTORS Names LaVeta Key As Managing Broker For Bentonville, Arkansas Branch Office

BENTONVILLE, AR., – Crye-Leike, REALTORS is pleased to announce the selection of LaVeta Key as the company’s newest Managing Broker to serve in the Greater Northwest Arkansas Region.  She will oversee day-to-day sales management and operations of the Crye-Leike Bentonville, Arkansas Branch Office located at 101 NE 3rd Street.


LaVeta brings more than two decades of real estate sales and management experience to her new post at Crye-leike.  She is a former Broker/Manager with RE/MAX and previously with her own real estate firm.  LaVeta owned and operated Key & Associates as the President and Principal Broker for the last six years.


“There are certainly plenty of challenges in this current economy and slow housing market and a challenge is what has made this profession and industry so exciting to me over the years,” said LaVeta.  “Serious times demand an energy and focus – and I’m committed along with my sales team – to bring serious attention and hard work to every client’s purchase or sale.”


LaVeta has an accomplished 20-year record of Multi-Million Dollar sales as a top ranked real estate sales producer in the State of Arkansas.  She has achieved every top designation from Bronze to Platinum Sales Awards and in 2005 she was ranked 87th among agents in Northwest Arkansas based on her sales production in 2004.  In the past five years LaVeta has sold more than 200 homes generating a sales volume in excess of $25-Million Dollars.


“I was very impressed meeting Crye-Leike Co-founder & CEO Harold Crye and learning more about the company’s history as I explored the opportunity to come onboard,” said LaVeta.  “Crye-Leike’s approach to marketing properties and the support and systems it offers to benefit both clients and sales associates is very exciting.  In many ways it mirrors the approach I took when managing my own firm.”


LaVeta has been a licensed Realtor since 1989 and earned her status as a Broker in 1997.  She is licensed in Arkansas and Missouri and assists buyers and sellers in and around Benton & Washington counties in Arkansas and McDonald County in Missouri, specializing in all types of residential real estate sales with a focus on rural residential, new construction and land sales.  LaVeta is a Graduate, REALTOR Institute (GRI), member of the Bentonville/Bella Vista Board of Realtors, Rogers Board of Realtors, Arkansas Realtors Association (ARA) and National Association of Realtors (NAR).


“With Crye-Leike there’s a degree of independence which every real estate professional can appreciate,” said LaVeta.  “For me that spirit will allow me to support my sales team, successfully recruit new agents, and grow the business by providing excellent customer satisfaction – which our clients need and deserve more than ever.”


In 1999 LaVeta was elected and served as the Vice President of the Bentonville/Bella Vista Board of Realtors and became President in 2000.  She has served in many capacities on the board – from Special Olympics chairperson to Secretary of the Arkansas Regional MLS Committee for all of Northwest Arkansas.


LaVeta lives in Gravette, Arkansas, with her husband, Scott.  They have three boys.  Derek, a full-time Crew Chief in the Air Guard out of Ft. Smith; Travis, who works with his father as a Millwright and their youngest and Chance who will soon be attending the Arkansas School for Math and Science in Hot Springs.  LaVeta looks forward to reconnecting with her friends and past clients and meeting with interested buyers and sellers looking to experience unsurpassed excellence in an experienced Broker, sales team and company.


For career opportunities, all your real estate needs and personal referrals, please contact Crye-Leike, REALTORS Bentonville Managing Broker LaVeta Key at 479-273-1178, email: and you can find her on the web at


Harold Crye and Dick Leike established Crye-Leike, REALTORS in 1977.  Today, Crye-Leike?, the nations 4th largest real estate company, has a network of more than 3,500 licensed sales associates based out of 126 corporate and franchise offices located in 65 counties through-out the eight-state southern region of Tennessee, Alabama, Arkansas, Florida, Georgia, Kentucky, Mississippi and North Carolina.


Crye-Leike is a full-service real estate company offering buyers and sellers services in: residential sales, mortgage lending, title, insurance, business brokerage and investments, property management, development and construction, builder resources, REO bank-owned properties, relocation, auctions, and home services referrals.  In 2008, the Crye-Leike organization attained a sales volume in excess of $4.2 billion with 25,871 homes sold.