BRENTWOOD, TN., – Crye-Leike, REALTORS is focused on making it’s web based customer service the best in the industry. To that end, Crye-Leike recently signed a contract with LanTrax, Inc and has launched the company’s signature LeadTrax Lead Management Solution product to collect and track their Internet leads.


Crye Leike, REALTORS hosts one of the leading websites in the real estate industry with close to 500,000 properties listed.  On average, each month more than 170,000 users visit generating more than nine million page views.


“It’s our goal to provide any visitor who is looking at a property directly on or through a 3rd party Internet site like, with the same level of customer service they would experience if they were stepping into one of our retail branch locations,” said Gurtej Sodhi, Crye-Leike’s CIO & Senior Vice President of Information Technology for Crye-Leike, REALTORS.  “LanTrax is the leader in the arena of tracking and managing Internet leads and we have migrated our Internet Customer Care (ICC) division over to this application with the intention of improving our ability to handle inquires off our web site and provide customer service more effectively and efficiently.”


When consumers search online for real estate and send in questions or request assistance, a company representative may or may not respond.  Crye-Leike, REALTORS investment in LeadTrax represents a step forward in both the investment in a team of individuals and a new lead tracking software specifically to manage customer inquiries.


In keeping with Crye-Leike’s philosophy and commitment to unparalleled customer service, anyone who inquires about a listed property or with a general question will receive a response back the same day, if not within a few hours.


“With more than 80 percent of home buyers and sellers starting their search on the web, it’s important for us as a leader in this industry to invest in technologies that will keep us right where the customer is,” said Crye-Leike, REALTORS Cofounder and CEO Harold Crye.  “Anyone searching through our powerful Internet site or looking at our listed properties or any listing on the web is a potential customer who deserves our attention as quickly as we can give it to them.  It’s just one more way we’re making the real estate transaction experience easier and more customer focused.”


Developed by LanTrax, Inc., a diversified technology organization founded in 1999 and located in Buffalo, N.Y., LeadTrax is a Web-based solution that manages multiple lead sources and streamlines the processes of lead reception, aggregation, qualification, incubation, distribution, tracking, and reporting.


“Crye-Leike, REALTORS is a very successful company looking to improve its Internet lead management process in this transitioning market,” said Aaron Taylor, President and CEO of LanTrax. “We are honored to have this industry leader joining the LeadTrax family, and we welcome the opportunity to provide our lead management technology to them.”


The LeadTrax system collects Web leads from corporate websites and third-party sites (such as and funnels all the leads into one system for effective management. LeadTrax has the ability to automate aspects of lead management through its customizable business rules, and requires real estate agents to regularly update the leads they are working, ensuring that prospects are receiving superior customer service and regular follow up.


Harold Crye and Dick Leike established Crye-Leike, REALTORS in 1977.  Today, Crye-Leike?, the nations 4th largest real estate company, has a network of more than 4,100 sales associates and 132 corporate and franchise offices located in 65 counties through-out the eight-state southern region of Tennessee, Alabama, Arkansas, Florida, Georgia, Kentucky, Mississippi and North Carolina.


Crye-Leike is a full-service real estate company offering buyers and sellers services in the following areas of specialty: residential sales, mortgage lending, title, insurance, commercial business and investments, property management, development and construction, builder resources, REO bank-owned properties, relocation, auctions, and home services referrals.  In 2007, the Crye-Leike organization attained sales of $5.7 billion with 32,500 closed transaction sides.