Crye-Leike Realtors takes spring break its way in Cancun this year – Memphis Business Journal

Friday, March 28, 2008


Street Talk – From staff reports


Memphis Business Journal


Despite an ongoing decline in the housing market, Dick Leike, Harold Crye and 250 of their closest associates were spotted tanning at a five-star resort in Cancun, Mexico, earlier this month.


That’s just how Crye and Leike like to reward their top producers.


“We’ve been taking a company trip since we started the business 32 years ago in Memphis, and it’s something our associates work hard to make,” says Leike, president and co-founder of Crye-Leike Realtors. “Our first trip was aboard two vans for an overnight stay from Memphis to Hot Springs, so we’ve come a long way from those days.”


As part of the trip, Crye-Leike’s top sales associates participated in jungle adventures and toured Mayan ruins.


The company made a decision this year to carry on the tradition despite the housing slump.


“Many companies have scaled back or stopped offering a reward trip to their top producing sales associates,” says Crye, CEO and co-founder. “We feel like as long as the company is doing well, we should share our good fortune with our sales team and celebrate our successes together.”


Crye-Leike sold $5.7 billion worth of homes in 2007, down 6.5% from $6.1 billion in 2006, its best year on record.