Crye-Leike’s Lora Dawson Excels in On-Line Marketing

Chattanooga, Tenn. – Crye-Leike, Realtors announces that one of its sales associates, Lora Dawson, has earned the e-PRO designation from the National Association of Realtors that signifies proficiency in online-based real estate marketing services.

The e-PRO designation certifies Dawson as an e-PRO certified real estate Internet professional who has the knowledge and skills needed to leverage the power of the Internet for buyers and sellers of real estate property. Consumers can identify the e-PRO designation through the exclusive e-PRO Internet professional logo.

“The real estate industry has undergone a fundamental change over the past several years,” said Lora Dawson. “A majority of consumers are taking the time to conduct their own research prior to contacting an agent. In turn, real estate professionals must be knowledgeable of how technology can assist them in serving the needs of the buying and selling public.”

Dawson is affiliated with Crye-Leike’s East Brainerd branch office, located at 1510 Gunbarrel Road in Chattanooga. Licensed in Tennessee and Georgia, she serves the real estate needs of buyers and sellers in and around Hamilton County as well as in the surrounding counties of Catoosa and Walker in Georgia.

As an affiliate broker, Dawson specializes in residential real estate, investment properties and first-time homebuyers. She is a member of the National, Tennessee, and Chattanooga Associations of Realtors.

In addition to securing her e-PRO designation, Dawson has attained other professionally recognized designations.  She is an accredited buyer representative (ABR), specializing in real estate buyer representation, and is a graduate of the Realtors Institute (GRI), which signifies specialization in residential and non-residential brokerage.

Dawson is also a multi-million dollar sales producer. Her sales achievements are recognized as a member of Crye-Leike’s Multi-Million Dollar Club, a level of distinction that exemplifies her outstanding sales performance over a five-year period while maintaining a strict code of ethics and professionalism.

For real estate information, Lora Dawson of Crye-Leike’s East Brainerd branch office can be reached at 423/892-1515 or by e-mail at

E-PRO ( is the only technology certification program recognized by the National Association of Realtors, the nation’s largest professional trade association, representing over 1 million members involved in all aspects of the real estate industry. The program is administered in partnership with InternetCrusade, an industry leader in real estate education and a high-tech Hawaii Corporation doing business in San Diego, Ca.

Crye-Leike (, a full service real estate company for 28 years, is the nation’s 10th largest real estate company and the largest serving Tennessee and the Mid-South. Crye-Leike’s East Brainerd branch office is one of 10 branch offices and eight franchise offices in 13 counties within Crye-Leike’s East Tennessee Region.