Crye-Leike Enters New Niche Market: Opens Rural Office in Leiper’s Fork
Nashville, Tenn. – Middle Tennessee’s largest real estate firm, Crye-Leike, Realtors, has opened its first specialty branch office, Crye-Leike Country.
As a prototype real estate boutique office, Crye-Leike Country will focus its marketing efforts on listing and selling high-end real estate properties in rural suburbia, a new niche market for Crye-Leike, says Harold E. Crye, chief executive officer.
Crye-Leike Country’s first office location is in Leiper’s Fork, located at 4216 Old Hillsboro Road, eight miles south of Franklin.
Crye selected a 1800s Colonial house with 2,000 sq. ft. in downtown Leiper’s Fork as Crye-Leike’s office location for Crye-Leike Country. He purchased the house from its last owner, Laura Hill. The house required major renovations, but Crye refurbished it to retain the character and charm of the house and the community, he says.
This Colonial house was built in 1883 by Dr. J.W. Allen, who died soon after. The house was used as a dormitory for Hillsboro Academy. The columns were added from the Petway House on Carter’s Creek Pike after it burned in 1949. In 1931, the house was sold to be torn down, but R.D. Burdette moved the rear section to its present location. He rebuilt the back section as it stands today. The home’s last restoration before being purchased by Crye-Leike was made by its last owner, Laura Hill.
Crye-Leike’s new Leiper’s Fork outpost will accommodate up to 12 Crye-Leike sales associates, which is considered small by Crye-Leike standards. Its chief executive officer typically opens offices with no fewer than 50 sales associates.
“Leiper’s Fork is appealing to us because it is a unique market,” says Spencer Knoch, its newly-appointed managing broker. “The average sales price of a residential property in that community is around $1 million. The community is too small to justify putting one of our standard Crye-Leike offices there. So, we decided to take a different approach as a boutique office.”
Leiper’s Fork is close to the Maury County line giving Crye-Leike an opportunity to better serve the northern part of Maury County, says Knoch. In addition to Williamson and Maury counties, Crye-Leike Country also serves the counties of Dickson and Marshall.
A resident of Leiper’s Fork, Knoch was previously a full-time broker associated with Crye-Leike’s Franklin – Cool Springs branch office. With over four years of real estate experience, he specializes in residential real estate as well as farm and land sales.
Prior to entering the real estate industry, Knoch was in the home remodeling and new homes construction business in the Greater Nashville area for 15 years. Knoch is a member of the National, Tennessee and Williamson County Associations of Realtors.
Located in Williamson County, Crye-Leike Country of Leiper’s Fork is one of five Crye-Leike branch offices in Williamson County. Crye-Leike has three offices in Brentwood and two in Franklin, with one in the Cool Springs area, along with its newest office in Leiper’s Fork. Crye-Leike has a total of 21 offices in Middle Tennessee.
For real estate information, or to join Crye-Leike’s sales force, call Spencer Knoch, managing broker, at 615/595-1830.
Crye-Leike (www.crye-leike.com), a full service real estate company for 28 years, is the nation’s 10th largest real estate company and the largest serving Tennessee and the Mid-South. Crye-Leike of Nashville, Inc. has 21 branch offices and one franchise office in nine counties throughout Middle Tennessee in Davidson, Maury, Montgomery, Robertson, Rutherford, Sumner, Williamson and Wilson counties, including Warren County in Kentucky. Crye-Leike of Nashville, Inc. recorded 8,459 units sold in 2004, representing a sales volume of $1.4 billion, up 20.2 percent from $1.1 billion through 2003.