Crye-Leike’s Nashville Quarterly Meeting To Focus On Achieving Sales Success

Nashville, Tenn. – Mark Leader of Ontario, Canada, a nationally recognized real estate coach on high volume sales production, will give a motivational presentation entitled, “Six Methods to Better Productivity” to an audience of over 800 Crye-Leike sales associates on April 5, 2005.

Crye-Leike (, a full service real estate company for 28 years, is the nation’s 10th largest real estate company and the largest serving Tennessee and the Mid-South.

The meeting attracts Crye-Leike sales associates from Middle Tennessee and western Kentucky and will be held at the Maxwell House Hotel, 2025 Metro Center Blvd. in Nashville, 9 a.m. to 1 p.m.

Leader has been in the business of helping real estate agents and brokers to advance their sales power for over a decade. His six-year-old training program, Leader’s Choice, is based in Ontario and is most widely recognized and revered in the United States. Leader also creates online programs in conjunction with the National Association of Realtors.

Leader targets real estate agents at three junctures in their careers: beginners who want a jump start, seasoned Realtors who will not settle for mediocrity, and veteran, successful Realtors on the verge of burnout who need a boost. Leader has just finished his first book, Distinguishing Marks of a Leader.

According to Leader, Leader’s Choice Training Program was invented “not only to increase agent production immediately, but?(to) permanently change their lives for the better.” Leader relies on changing an agent’s mindset and improving his or her self-esteem to garner long-lasting results.

Leader began in Canada as a real estate agent, where he closed an average of 93 transactional sides continuously for eight consecutive years without the help of a personal assistant. He spent five years with Canada’s Floyd Wickman organization as a top trainer, and then started Leader’s Choice Training Program to inspire the real estate community to its potential.

“In-house training for our sales force is continually offered and promoted within Crye-Leike to ensure that our sales associates are bringing quality expertise to their transactions,” says Chief Executive Officer Harold Crye. “Our in-house training programs and certifications also encourage our sales associates to meet and exceed buyers’ and sellers’ expectations.”

“Sellers look to their listing agents primarily to find a buyer, shorten the house’s time on the market and set the right selling price,” says Carol Williams, training director of Crye-Leike College. “Buyers look to their agents primarily to help them find the right home, negotiate price and complete the paperwork. These are the basics of real estate transactions, but it’s the basics that are sometimes taken for granted and need to be continually reinforced.”

Crye-Leike of Nashville, Inc. has 21 branch offices with a sales force of over 800 sales associates who market residential and commercial properties in eight counties throughout Middle Tennessee in Davidson, Maury, Montgomery, Robertson, Rutherford, Sumner, Williamson and Wilson counties, in addition to one franchise in Warren County, Kentucky. Crye-Leike of Nashville, Inc. recorded 8,459 units sold in 2004, representing a sales volume of $1.4 billion, up 20.2 percent from $1.1 billion through 2003.