Crye-Leike’s Memphis Quarterly Meeting To Focus On Achieving Sales Success

Memphis, Tenn. – Mark Leader of Ontario, Canada, a nationally recognized real estate coach on high volume sales production, will give a motivational presentation entitled, “Six Methods to Better Productivity” to an audience of over 1,200 Crye-Leike sales associates on April 12, 2005.

Crye-Leike (, a full service real estate company for 28 years, is the nation’s 10th largest real estate company and the largest serving Tennessee and the Mid-South.

The meeting attracts Crye-Leike sales associates from West Tennessee, Mississippi and Arkansas regions and will be held at the Holiday Inn University of Memphis in Memphis, 9 a.m. to 1 p.m.

Leader has been in the business of helping real estate agents and brokers to advance their sales power for over a decade. His six-year-old training program, Leader’s Choice, is based in Ontario and is most widely recognized and revered in the United States. Leader also creates online programs in conjunction with the National Association of Realtors.

Leader targets real estate agents at three junctures in their careers: beginners who want a jump start, seasoned Realtors who will not settle for mediocrity, and veteran, successful Realtors on the verge of burnout who need a boost. Leader has just finished his first book, Distinguishing Marks of a Leader.

According to Leader, Leader’s Choice Training Program was invented “not only to increase agent production immediately, but?(to) permanently change their lives for the better.” Leader relies on changing an agent’s mindset and improving his or her self-esteem to garner long-lasting results.

Leader began in Canada as a real estate agent, where he closed an average of 93 transactional sides continuously for eight consecutive years without the help of a personal assistant. He spent five years with Canada’s Floyd Wickman organization as a top trainer, and then started Leader’s Choice Training Program to inspire the real estate community to its potential.

“In-house training for our sales force is continually offered and promoted within Crye-Leike to ensure that our sales associates are bringing quality expertise to their transactions,” says President Dick Leike. “Our in-house training programs and certifications also encourage our sales associates to meet and exceed buyers’ and sellers’ expectations.”

“Sellers look to their listing agents primarily to find a buyer, shorten the house’s time on the market and set the right selling price,” says Carol Williams, training director of Crye-Leike College. “Buyers look to their agents primarily to help them find the right home, negotiate price and complete the paperwork. These are the basics of real estate transactions, but it’s the basics that are sometimes taken for granted and need to be continually reinforced.”

Memphis-based Crye-Leike has a sales force of over 1,200 sales associates located in 21 branch and four franchise offices in seven counties throughout the regions of West Tennessee, Eastern Arkansas and Mississippi. Those regions include Hardin, Hardeman, Madison and Shelby counties in Tennessee; Crittenden County in Arkansas; and DeSoto and Lee counties in Mississippi.  Crye-Leike, Inc. (Memphis) collectively sold 12,690 units in 2004, with a sales volume of $2.1 billion.