Crye-Leike Opens Franchise Office in Jackson, Tenn.

Nashville, Tenn. – Memphis-based Crye-Leike, Realtors, the nation’s 10th largest real estate company and the largest serving Tennessee and the Mid-South, has signed a franchise deal in Jackson, Tenn., Madison County.

Crye*Leike The Coach Approach Realty, LLC, owned by Brent Cooper, Jodie Parrish and Michael Taylor, is one of 21 offices to join Crye-Leike’s franchise network.

Crye*Leike The Coach Approach Realty will accommodate up to 21 sales associates. Its sales force will specialize in relocation and in marketing residential properties, commercial investment properties, farms, land and auctions to buyers and sellers in Madison County as well as within the surrounding counties of Carroll, Chester, Crockett, Gibson, Hardeman, Haywood, Henderson and Weakly.

Jackson is located in the center of West Tennessee, 125 miles west of Nashville and 82 miles east of Memphis on Interstate 40. Crye-Leike, Realtors has one other franchise office located in the West Tennessee Region in Pickwick Dam, Tenn., Hardin County.

These business partners feel that Crye-Leike offers a new way of doing business in their city when it comes to real estate.

“From our standpoint, we see the Jackson area as being stagnant and stale in terms of how real estate is selling,” said Cooper. “It became evident when we visited other Crye-Leike offices that there is a big void in Jackson in terms of customer service. Real estate offices are doing business differently than what Crye-Leike does in other cities. Crye-Leike was a right fit for us and that’s what we want to bring to Jackson.”

“With Crye-Leike’s business model, our office will be incurring some of our agents’ everyday business expenses, doing away with charging agents ?desk fees’ which is currently the norm in this area,” noted Taylor.         “Along with implementing our parent company’s commission structure, marketing tools and strategies, all of which are new to this area,” continued Taylor, “it is our belief that our Jackson office will generate more competition within this real estate marketplace as well as generate more time for our agents to sell. Our goal is to create an environment that motivates our agents to sell.”

Cooper is the owner of a 31-year-old family business in Jackson, Volunteer International, Inc., an international heavy and medium duty truck dealership. Taylor is a sales representative for Xerox, a position he has held for the past 15 years. They both will be active in managing the new real estate office while continuing to operate their other businesses.

Jodie Parrish, a multi-million dollar producer, was named managing broker and owner, who brings to Crye*Leike over eight years of real estate experience. Prior to joining Crye*Leike, Parrish was affiliated with GMAC Town & Country.

The team approach to naming this Crye-Leike franchise, “The Coach Approach,” originated from the marketing slogan Parrish used in her real estate advertising. She is a former girls’ high school basketball coach, while Taylor is a current southeastern conference (SEC) football official.

Crye*Leike Franchises ( is the real estate franchisor subsidiary of Crye-Leike (, providing comprehensive training, management, administrative and marketing support for the Crye-Leike franchise system. Its division focuses its marketing efforts on establishing franchise territories in smaller populated areas where it would not normally open a company office because of market size and location.  Crye*Leike Franchises has 21 independently owned and operated franchise brokers who are located in five territories within the United States: Tenn., Ark., Miss., Ky. and Fla., with future plans to expand into contiguous states.

Crye-Leike ( is a full service real estate company for 27 years, with a network of over 2,850 sales associates and 80 branch and franchise offices located in 42 counties throughout a six-state southern region in Tennessee, Arkansas, Mississippi, Georgia, Kentucky and Florida.  Crye-Leike has four regional hub offices in Chattanooga, Memphis and Nashville, Tenn., and in Little Rock, Ark.