Crye-Leike Releases Its 24th Cookbook Edition

Crye-Leike Releases Its 24th Cookbook Edition
Crye-Leike, Realtors? Chief Executive Officer Harold Crye, left, and President Dick Leike, right, play up the idea of cooking with the promotion of their company?s newest cookbook called ?Sharing Our Best,? a company tradition that marks its 24th edition.

Nashville, Tenn. – Crye-Leike, Realtors has released its annual cookbook, entitled, “Sharing our Best,” a Crye-Leike tradition that marks its 24th edition.

Crye-Leike sales associates order and distribute 25,000 copies of the cookbook each year as gifts to their clients during the holiday season.

“Our growth and success are a direct result of the support we’ve received over the years from the people in the communities we serve,” said Harold Crye, chief executive officer of Crye-Leike.  “And, the distribution of this cookbook is our way of saying, ?thank you, to our customers and friends.”

This 200-page cookbook features a collection of 487 taste-tested recipes contributed from sales associates of Crye-Leike and their clients, family and friends.  Recipes are divided into seven categories: Appetizers, Relishes & Pickles; Soups, Salads & Sauces; Meats & Main Dishes; Vegetables; Breads, Rolls, & Pastries; Cakes, Cookies & Desserts; and Beverages, Microwave & Miscellaneous.

With the publication of the cookbook comes inter-office cook-offs, with stiff competitions among co-workers competing for the coveted blue ribbons.

Crye-Leike branch offices hold annual tasting luncheons, featuring select recipes from the newly published Crye-Leike cookbook.  Local officials and celebrities turn food critics for the day as judges, while invited clients and friends sample the recipes.  Crye-Leike sales associates hold their breath in anticipation, while judges fill their plates with food from each category.   After thoughtfully sampling each choice, the judges join in tedious deliberation to arrive at a unanimous decision.

Some Crye-Leike sales associates order between 200 and 1,000 cookbooks each year, and it is a marketing strategy that has caught on in popularity among their customers, noted Louise Jordan, a Crye-Leike sales associate who orders 1,100 cookbooks.

“My clients look forward to receiving Crye-Leike’s new cookbook edition each year,” she said, “because many collect them.  People start asking me as early as September when they will get the next one.”

A collection of Crye-Leike’s blue ribbon recipes are available on Crye-Leike’s Web site at www.crye-leike.com by clicking on the cookbook icon on the front page of the Web site.

To secure a free copy of Crye-Leike’s newly published cookbook, “Sharing Our Best,” ask any Crye-Leike sales associate, or contact a Crye-Leike branch office in your neighborhood.

A limited supply of previous editions of the Crye-Leike cookbook are available for purchase as a donation to United Way. Send a $9.95 check payable to Crye-Leike – United Way Cookbook and mail to: Crye-Leike, Realtors, Public Relations Department, 5111 Maryland Way, Ste. 207, Brentwood, TN 37027; or contact Joyce Friedman at 615/373-2044 x622 or e-mail jfriedman@crye-leike.com.

Crye-Leike (www.crye-leike.com), a full service real estate company for 27 years, is the nation’s 10th largest real estate company and the largest serving the Tennessee and the mid-South.  It has a network of over 2,850 sales associates and 80 branch and franchise offices located in 41 counties throughout a six-state Southern region in Tenn., Ark., Miss., Ga., Ky. and Fla. Crye-Leike has four regional hub offices in Chattanooga, Memphis and Nashville, Tenn. and Little Rock, Ark.