Crye-Leike Opens Franchise Office in Greeneville, Tenn.; Crye-Leike Agent Joins Its Franchise System

Nashville, Tenn. – Crye-Leike, the nation’s 10th largest real estate company and the largest serving Tennessee and the Mid-South, has opened a franchise office in the county seat of Greeneville, Tenn., Greene County.

Crye*Leike Sunbridge Realty is one of 18 franchises that has joined Crye-Leike. It is located at 3509 E. Andrew Johnson Highway in Greeneville, Tenn. Located in East Tennessee at the foothills of the Great Smokey Mountains, Greeneville lies 70 miles northeast from Knoxville, 35 miles southwest from the Tri-Cities Region of Johnson City/Kingsport/Bristol and 70 miles northwest from Asheville, North Carolina. Crye-Leike also has a company branch office located in Johnson City.

The franchise is owned and operated by Cathy Susong Hooper and David Hooper, a husband and wife team who relocated from Murfreesboro, Tenn. Cathy was a sales associate with Crye-Leike, Realtors in Murfreesboro and chose to move back to her hometown in Greeneville.

“My husband sold his business in Murfreesboro to make this move which says a lot about Crye-Leike,” said Cathy who is one of Crye-Leike’s veteran sales associates who took her real estate business to an ownership level by purchasing a Crye-Leike franchise.

The Hooper’s 3,000 sq. ft. real estate office will accommodate up to 15 sales associates who will specialize in relocation and in marketing residential properties, commercial investment properties, farms, land and multi-family units to buyers and sellers in and around Greeneville and Greene County, Tenn.

Cathy is serving as the principal broker of Crye*Leike Sunbridge Realty and has over 18 years of real estate experience.  While living in Murfreesboro, she was a member of the board of directors of the Middle Tennessee Association of Realtors where she served as chairman of its Education Committee, teaching ethics and agency, as well as served as a member of its Strategic Planning and Scholarship committees. Now as a resident of Greeneville, Cathy is a member of the Greene County Partnership and of the North East Tennessee Association of Realtors where she is a member of its Professional Standards Committee. She most recently was elected as a board member of the Greene County Habitat for Humanity, the local affiliate of Habitat for Humanity International.

Cathy’s husband, David, owned and operated EnviroCare, Inc., a termite & pest control and horticultural service business for 22 years in Murfreesboro before selling his business to move to Greeneville. Prior to starting his own business, he worked for the Tennessee Department of Agriculture as a plant pathologist and then, head of its environmental control section for 10 years. He holds a bachelor’s degree in agriculture from Middle Tennessee State University and completed his tour of active duty in the United States Army in 1969.

When the Hooper’s considered whether to become an independent brokerage or affiliate with a real estate franchise, they came to realize that it is becoming increasingly more difficult for real estate offices to provide a sales force with the marketing tools they need to stay competitive. “Having been a sales associate with Crye-Leike, my wife knew that the infrastructure is in place at Crye-Leike, like comprehensive agent training, state-of-the-art online services and access to an international relocation network,” said David. “Franchising with Crye-Leike provided a way for us to grow and build our network and better serve our clients.”

“Cathy is not the company’s first sales associate to buy into our Crye-Leike franchise system, “said Kevin Joiner, vice president of national franchise sales & development of Crye*Leike Franchises, Inc. “She and her husband knew of the sound infrastructure and winning marketing systems that Crye-Leike has to offer and felt comfortable investing in a Crye-Leike franchise.”

Greeneville, with a population of 15,198, continues to draw recognition from across the country. Named 39th in a listing of 100 best small towns in the nation, the community was also listed as one of the 50th best small towns in the south and 12th in the nation this past year for new corporate facilities.

The three largest industries in Greene County are manufacturing, agriculture and tourism. Farming generates over $50 million in activity yearly, as Greene County is ranked the No. 1 agricultural county in Tennessee. Greene County has more livestock than any other Tennessee county, and is ranked No. 1 in milk cows, alfalfa and all other hay production. It also is the No. 1 producer of tobacco in Tenn.

Crye*Leike Franchises (www.franchises.crye-leike.com) is the real estate franchisor subsidiary of Crye-Leike (www.crye-leike.com), providing comprehensive training, management, administrative and marketing support for the Crye-Leike franchise system. The division focuses its marketing efforts on establishing franchise territories in smaller populated areas where it would not normally open a company office because of market size and location. Crye*Leike Franchises has 18 independently owned and operated franchise brokers who are located in five territories within the United States: Tenn., Ark., Miss., Ky. and Fla., with future plans to expand into contiguous states.