Crye*Leike Allstar Realty in Spring City Gets the Attention of the British
Chattanooga, Tenn. – If you were a business owner living in a small town with a population of 2,500 and were contacted by e-mail from London, England’s BBC television network to help them with a documentary, would you think it a hoax?
Shirley and Ron Flint, franchise owners and managing brokers of Crye*Leike Allstar Realty in Spring City, Tenn., initially did.
Their company Web site, (www.allstarrealtytn.com), with the search engine words, mountain homes, lake homes, fishing and hunting, were just the words BBC Four’s producers used to search for mountain vacation homes in the United States, which led them to Crye*Leike Allstar Realty in Rhea County, Tennessee.
The BBC Four, the British broadcasting channel that provides intellectually and culturally enriched programming, had as its assignment to do a documentary on a European couple wishing to locate and purchase a vacation home in the United States.
“Being the real estate professionals that we are, we decided to reply to the initial real estate inquiry by asking the necessary questions to determine if they were a qualified buyer or just shopping,” said Shirley.
“With each question we asked and with each e-mail reply we received, the inquiry appeared to become more authentic. My husband and I showed an earnest desire to participate by being helpful, cooperative and productive in providing them with listings in the area that met their specifications,” said Shirley.
The e-mail correspondence went on for weeks, says Ron. “They narrowed down their choices of homes to view in Spring City. Then, they asked us to secure permission from the homeowners to film the visit. The next thing we knew, the producer flew in from London to preview the houses we chose.”
The Flints said that the producer also was previewing homes in Rockwood as well as Knoxville and Chattanooga, which are about one hour away from Spring City.
“With all the time and energy we had put into this showing, we didn’t know if we would even get a chance to show the couple the homes in person,” said Shirley. “The producer said that the BBC was even looking at homes to document in Los Angeles. But, we looked at this as a unique marketing opportunity to begin developing international contacts for those wishing to relocate to the United States.”
Finally, the Flints did receive confirmation that the European couple was coming to the United States to view the homes that Crye*Leike Allstar Realty had selected in Spring City as well as a few others in the area. The couple arrived, with a filming crew in tow, to Spring City on Mon., June 16, 2003.
“In the end, the couple chose a vacation home in Rockwood instead, but my husband and I feel that this was a great learning experience and we owe it all to technology,” said Shirley.
Crye-Leike (www.crye-leike.com), a full service real estate company for 26 years, is the nation’s 10th largest real estate company and the largest serving Tennessee and the Southern Region. It has a network of over 2,500 sales associates and 67 branch and franchise offices located in 36 counties throughout a six-state southern region in Tennessee, Arkansas, Mississippi, Georgia, Kentucky and Florida.
Crye-Leike is affiliated with RELO, the world’s largest relocation network of international brokers. As a member of RELO, Crye-Leike has powerful connections with over 3,500 real estate offices and over 90,000 sales associates across the United States and worldwide who are servicing 10,000 communities.
Crye*Leike Franchises (www.franchises.crye-leike.com), the real estate franchisor subsidiary of Crye-Leike, is currently comprised of 14 independently owned and operated franchise brokers who are located in five territories within the United States: Tennessee, Arkansas, Mississippi, Kentucky and Florida.