Crye-Leike, Realtors to Open Office in North Little Rock
Little Rock, Ark. – Crye-Leike, Realtors, the 10th largest real estate company in the nation, is expanding its real estate presence in Central Arkansas. Its chief executive officer, Harold E. Crye, has identified commercial property in North Little Rock to become Crye-Leike’s sixth branch office in the Greater Little Rock area.
Crye purchased Park Hill Shopping Center, located at 3400 John F. Kennedy Blvd., on June 15, 2003 for $550,000 from Park Hill Baptist Church. The property consists of two one-story buildings, totaling 16,000 square feet. Crye plans for Crye-Leike’s North Little Rock branch office to occupy 6,000 sq. ft. to accommodate up to 45 Crye-Leike sales associates. The remaining space will become available for lease.
Within the next 30 days, Crye-Leike’s North Little Rock office will temporarily occupy the secondary building of the property, while the main building under goes extensive repair, says Crye. “Renovations for the main building cannot begin until 90 days from now because of the remaining terms of the lease of the building which is currently occupied by a tenant.”
In its heyday, the Park Hill Shopping Center housed a movie theatre that was built in the 1940’s. Today, area residents call the property “an eye sore” and claim Crye “a hero” in his efforts to help improve the area and restore this landmark building. Crye’s purchase coincidentally is happening when the city commission is considering a new streetscape proposal complete with sidewalks and turn of the century lighting.
When asked what makes Crye-Leike different from all other real estate companies, Crye replied, “As with all our Crye-Leike offices, we will provide state of the art services to our customers and to our agents that are not readily available in this area. Our Crye-Leike associates can choose from the many different tools and techniques available from our in-house marketing department. Our goal is to provide our sales associates with the proper marketing tools they need to sell real estate for the highest possible price in the least amount of time.”
Crye further elaborated on some of the many services to become available such as SmartLine, an automated 24-hour information line which allows potential buyers instant access to information about the home 24 hours a day, seven days a week, or its fully automated and staffed appointment center, making it easy for sales associates to coordinate showings 13 hours a day, seven days a week, from 7 a.m. to 8 p.m.
“Crye-Leike is vested in technology,” says Crye. “We have harnessed the technical and global power of the Internet to reach home buyers, maintaining over 5 million hits a month. We have made substantial capital investments to provide our sales associates with the latest and most advanced technological tools that give them a competitive advantage when serving buyers and sellers. Our information technology staff of 30 full-time employees is readily available to provide tech support and personal training.”
“As a full service real estate company, we intend to attract a sales force of quality people while preserving the small company spirit we began with,” says Crye. “The result is a strong feeling of ?family’ that makes Crye-Leike a uniquely supportive and dynamic environment in which to work.”
It has been exactly one year ago since Crye-Leike, Realtors announced the expansion of its fifth regional headquarters into Little Rock, Ark., joining Memphis, Nashville, Chattanooga and Johnson City.
It was then that Crye set as his strategic plan and goal is to be the market leader in Little Rock within the next three years by establishing six to seven offices in the metro area and recruiting over 300 sales associates. With two years remaining, Crye has recruited over 100 sales associates and established five offices with another branch office opening its doors for business just last week in Bryant, Ark., Saline County.
And Crye’s plan is not a pipe dream. In December 1997, he launched a comparable business plan in the Greater Chattanooga, Tenn. area, which has a similar sized market to Little Rock, and became the market leader in that area within three years. Today, Crye-Leike of Chattanooga, Inc. boasts more than tripling its sales volume from $105.3 million to $395.20 million in the five years it has had a presence there. This 2002 year-end sales volume of $395.20 represents 3,234 in property sales.
Crye-Leike of Arkansas, Inc. has eight corporate and franchise offices in Arkansas and over 130 sales associates who market residential, commercial, investment property, farms and acreage sales in Craighead, Crittenden, Faulkner, Garland, Mississippi, Pulaski and Saline counties. Crye-Leike’s Arkansas regional headquarters is located in Little Rock with branch offices in Bryant, Conway, Hot Springs, Jonesboro, West Little Rock, West Memphis and a franchise office in Blytheville.
Crye-Leike (www.crye-leike.com), a full service real estate company for 26 years, is the nation’s 10th largest real estate company and the largest serving Tennessee and the Mid-South. It has a network of over 2,300 sales associates and 62 branch and franchise offices located in 33 counties throughout a six-state southern region in Tennessee, Arkansas, Mississippi, Georgia, Kentucky and Florida. Crye-Leike attained sales of $ 3.17 billion and 22,198 closed transaction sides corporate wide in 2002.