Crye-Leike Agents Excel in Marketing Luxury Properties within Greater Memphis Area
Memphis, Tenn. – A total of 33 Crye-Leike sales associates in the Greater Memphis area recently completed a highly-specialized training course on marketing premier properties valued at $400,000 or more.
The two-day course, offered by Crye-Leike, Realtors corporate wide as in-house training for its sales associates, included segments on architecture, appraisal, custom construction, insurance and finance issues. Also included were on-site showroom consultations with interior and exterior design and engineering professionals as well as a bus tour through select neighborhoods and luxury properties that focused on architectural design and the history of the neighborhood.
“We know from Multiple Listing Service records in the Memphis area that Crye-Leike handled four times more transactions than our nearest competitor in the $400,000 plus price range in calendar year 2002,” said Steve Brown, vice president and general manager of Crye-Leike Inc. in Memphis.
Those 33 sales associates who graduated from Crye-Leike, Realtors’ continuing education program on marketing premier properties were:
Betty Brown and John Criswell, both of Crye-Leike’s Arlington – Highway 64 branch office;
Virginia Moore of Crye-Leike’s Bartlett – Summer Oaks branch office;
Danna Carrier, Scott Carrier, Debra Hood, Sue Landry, Dan Landry and Ann Maree Matthews, all of Crye-Leike’s Collierville branch office;
Mitch Goldberg, Cheryl Lamghari and Tory Yates, all of Crye-Leike’s Cordova branch office;
Lynn Walker of Crye-Leike’s East Memphis branch office;
Letty Fisher and Rocky Blair, both of Crye-Leike’s Germantown – Exeter branch office;
Cheri Ensor, Patrecia Goldstein, Marty McClatchy, Diane Mendelson, Molly Plunk, Jackie Treat, Carole Tucker, all from Crye-Leike’s Germantown – Poplar branch office;
Mike Acree, Helen Akin and Bill Burns, all of Crye-Leike’s Midtown branch office;
Joe McClaren of Crye-Leike’s Millington branch office;
Mahrou Drury, Kathy Gardner, Barbara Mabry, Olivia Miller and Stanley Mills, all from Crye-Leike’s Quail Hollow branch office in East Memphis; and,
Angela Beckley and Heleanor Wright, both of Crye-Leike’s Whitehaven branch office.
“This training program was designed to provide Crye-Leike sales associates with the skills needed to render greater and broader services to the public and to prospective clients in this high-end market,” said Joyce Friedman, director of Crye-Leike Premier Properties. A total of 436 Crye-Leike sales associates company wide have graduated from Crye-Leike’s Premier Properties Training Program.
Guest speakers at the recent Crye-Leike class included: custom builder Hank Akers; architect Doug Enoch of T. Douglas Enoch Architecture & Associates; appraiser Robert Stephenson, MAI, of Stephenson and Associate Real Estate Appraisers; Lisa Reid, vice president of 1st Trust Mortgage; and Buddy Hill of Crye-Leike Insurance. Showroom consultations were held with Designer Baths & Kitchens of Germantown.
According to regional Multiple Listing Service statistics for the year 2001, listing and selling luxury homes is a small sector of the real estate market in Memphis. The Memphis Area Association of Realtors’ Multiple Listing Service, which represents three counties in the southeastern part of Tennessee, reports a total of 1,034 active residential listings and 486 closed in residential sales over $400,000, representing 3.6 percent of the total 13,411 residential closings in 2001 within that region of the state.
Crye-Leike (www.crye-leike.com), a full service real estate company for 26 years, is the nation’s 10th largest real estate company and the largest serving Tennessee and the Mid-South. Crye-Leike, Inc. in Memphis has a sales force of over 1,100 sales associates who are located in 18 corporate and franchise offices in four counties throughout a three-state Mid-South region in Shelby County, Tenn.; Crittendon County, Ark.; and DeSoto and Lee counties, Miss.