Home Services Signs on Roto-Rooter as First Regional Partner

Memphis, Tenn. –  Crye-Leike Home Services, a provider of concierge services for home buyers and sellers of Crye-Leike, the nation’s 13th largest real estate company, announces signing its first regional marketing partner, Roto-Rooter, the largest provider of plumbing and drain cleaning services in North America.

The marketing agreement between Roto-Rooter and Crye-Leike Homes Services extends Roto-Rooter the opportunity to provide discounted plumbing and drain cleaning services to Crye-Leike’s customers, sales associates and employees within counties and neighboring states in and around the Greater Memphis, Nashville and Chattanooga areas. Those areas include: North Mississippi, North Georgia and West Memphis and Jonesboro, Ark.

Roto-Rooter becomes Crye-Leike’s first qualified regional supplier and joins more than 700 other qualified local and national vendors of Crye-Leike Home Services. Roto-Rooter (www.rotorooter.com) offers emergency and planned sewer and drain cleaning and plumbing service to homeowners and businesses. Within Crye-Leike’s Memphis, Nashville and Chattanooga regions, Crye-Leike attained 20,056 closed transaction sides in 2001.

Through Crye-Leike Home Services, Crye-Leike sales associates offer their customers, free of charge, convenience, savings and personalized service for all of the activities and transactions associated with home purchases, sales and homeownership.

“Partnering with Crye-Leike Home Services has broadened our services to homeowners in Tennessee, ” said Tom Sullivan, national sales manager of Roto-Rooter. ” Crye-Leike’s business model is revolutionizing the way homes are being maintained through the convenience of the Internet and the power of a personal home services coordinator. We are glad to be a part of their successful business plan.”

Crye-Leike currently has over 2,200 sales associates affiliated with the company who have enrolled more than 12,000 customers with Crye-Leike Home Services since first launching business operations in July 2001. Crye-Leike Home Services has handled more than 11,000 customer service requests over a nine-month period since September 2001, reports its director, C.F. Moore.


Roto-Rooter operates businesses in more than 100 company-owned territories and more than 500 franchise territories, serving the plumbing needs of approximately 80 percent of the United States population and 55 percent of the Canadian population. Founded in 1935 by Samuel Blanc in Des Moines, Iowa, Roto-Rooter is a wholly owned subsidiary of Chemed Corporation, a publicly held New York Stock Exchange company headquartered in Cincinnati, Ohio.

“With Roto-Rooter’s 66 years of experience and national reputation, they have opened up a whole new level of service we can provide our Crye-Leike customers,” says Moore. “As Crye-Leike Home Services celebrates its first anniversary, we will continue to foster more regional marketing partners to expand our service offerings.”

Crye-Leike Home Services is a division of Crye-Leike (www.crye-leike.com), a full service real estate company for 25 years and the largest serving Tennessee and the Mid-South. Crye-Leike has a network of over 2,200 sales associates and 62 branch and franchise offices located in 30 counties throughout a six-state southern region in Tennessee, Arkansas, Mississippi, Georgia, Kentucky and Florida.


HISTORY OF ROTO-ROOTER.     When a clogged drain in his son’s apartment in Des Moines, Iowa, took hours to clear, Samuel Blanc set out to find a faster, easier solution.

Six years later, in 1933, Blanc created a funny-looking sewer cleaning machine from a 1/6 HP Maytag washing machine motor, roller skate wheels and 3/8″ cable to turn the blades. The device used a combination of special blades or “knives” to cut tree roots out of sewer lines. No digging was required. A year later, Sam’s wife, Lettie, christened the prototype, the “Roto-Rooter.”

In the Depression-scarred mid-1930s, those desperate for jobs jumped at the chance to buy their own “Roto-Rooter” machine from Blanc for only $250. They took the invention back to their hometowns and started Roto-Rooter businesses. Soon, the invention made its way to the upper Midwest, the Great Plains and the Northeast.

Roto-Rooter was the only company to actually guarantee that sewer lines would get cleaned of all roots and obstructions without having to dig up the lawn. The motto, “Roto-Rooter’s patented cutting blades slice through roots and cut them away?KRazor-Kleen?!” was emblazoned on service vehicles across the country.

The 1950s saw the creation of two milestones – a new drainpipe trademark that featured a circular drainpipe half-filled with water and a musical jingle with the words, “Roto-Rooter, that’s the name, and away go troubles down the drain.?”

In the 1980s, many Roto-Rooter operators were the first in their industry to provide service around-the-clock and were among the first to offer a written guarantee for their service. Plumbing repair also became a major area of emphasis at this time, a natural extension of Roto-Rooter’s core drain cleaning business.

In the years that followed, extensive national advertising helped make Roto-Rooter a household name.


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