Quarterly Meeting in Memphis to Focus on Achieving Sales Success

Memphis, Tenn. – Dirk Zeller, a nationally recognized speaker, author and real estate coach on high volume sales production while attaining life balance, will be the keynote speaker at Crye-Leike’s Memphis quarterly meeting on Tuesday, July 9, 2002, 8:30 a.m. at the Marriott Hotel, 2625 Thousand Oaks Blvd. in Memphis, Tenn. The meeting attracts over 1,100 Crye-Leike sales associates from the West Tennessee, Mississippi and Arkansas regions.

His speech, “When the Going Gets Tough, the Tough Work Smarter,” will include discussions on: key mindsets to higher production in an uncertain market; turning all sales objections into opportunities to make the sale; systemizing price reductions and competition motivators.

Zeller will make the same corporate presentation at the company’s quarterly meeting in Nashville on July 16, 2002 to 800 Crye-Leike sales associates from the Middle Tennessee and Kentucky regions. Crye-Leike will hold a separate quarterly meeting in Chattanooga, Tenn. on July 23, 2002, addressing over 300 Crye-Leike sales associates from Southeast and Northeast Tennessee and Georgia regions and featuring guest speaker Chris Kellogg, a sales trainer with Edina, Realtors.

Dirk Zeller is president and chief executive officer of Real Estate Champions (www.realestate champions.com), a coaching company that provides real estate professionals with practical business and sales strategies through cutting edge coaching programs and seminars designed to increase productivity while maintaining life balance.

Zeller of Bend, Oregon was a real estate agent who rose to the top of the real estate field quickly, since he began his career in 1990. Throughout his real estate career, Zeller was recognized numerous times as one of the leading agents in North America, and by industry insiders as the most successful agent in terms of high production with life balance.


Prior to his real estate career, Zeller was a professional racquetball player for four years. Through one-on-one racquetball competitions, he forged a winning attitude and winning habit. Zeller’s competitive strategies on the racquetball court translated to big success in selling real estate.

Zeller is one of the most published authors in success and sales training in the real estate industry with over 200 published articles to his credit. His “Coaches Corner,” a weekly e-mail newsletter, has over 150,000 subscribers. His “First Year in the Business” book on real estate sales is quickly becoming the most widely read “how to” book for beginning agents.

Harold E. Crye, chief executive officer of Crye-Leike, the largest real estate company in Tennessee and the South, also will address his sales associates at the quarterly meeting, announcing that Crye-Leike has held its No. 13 national ranking among the nation’s largest residential brokerage firms.

A recent report ranked Crye-Leike No. 13 among the 500 largest residential real estate brokerage firms in the United States and No. 8 in the nation among the 133 largest privately owned and independent real estate companies. The report was prepared and recently released by REAL Trends, Inc., a leading provider of information and analysis for the residential real estate industry. These rankings were based on Crye-Leike achieving 20,406 closed transaction sides among its 47 branch offices in 2001.

“In-house training for our sales force is continually offered and promoted within Crye-Leike to ensure that our sales associates are bringing quality expertise to their transactions,” said Crye-Leike’s CEO.

Crye-Leike’s training director of Crye-Leike College also notes that in-house training encourages sales associates to meet and exceed buyers’ and sellers’ expectations. “Sellers look to their listing agent primarily to help them find a buyer, shorten the time their house is on the market, and set the right selling price,” says Carol Williams. “Buyers continue to look to their sales associates primarily to help them find the right home, negotiate price and complete the paperwork. These are the basics of real estate transactions, but it’s the basics that are sometimes taken for granted and need to be continually reinforced.”

Crye-Leike (www.crye-leike.com), a full service real estate company for 25 years, has a network of over 2,200 sales associates and 60 branch and franchise offices located in 28 counties throughout a five-state region in Tennessee, Arkansas, Kentucky, Mississippi and North Georgia. Crye-Leike’s regional offices in West Tennessee, Arkansas and Mississippi have a sales force of over 1,100 sales associates who are located in 24 branch and franchise offices in nine counties.