Builder Resources Forms Marketing Alliance with River Birch Homes

Nashville, Tenn. –  Crye-Leike Builder Resources, a new homes division of Crye-Leike that specializes in comprehensive services for developers and builders of new homes, announces its affiliation with River Birch Homes, serving as the exclusive marketing agent for its custom built homes located in The Gates at Carlisle.

Crye-Leike Builder Resources is providing on-site staffing, marketing and advertising consultation, product recommendation and market research & analysis services.

“Through this relationship, Crye-Leike Builder Resources is adding value to the relationship with River Birch Homes by providing several key services including on-site staffing, marketing support and product recommendation,” said Chip Kerr, director of Crye-Leike Builder Resources. The product River Birch is building is specialized and our experience with and knowledge of this product has proven to be important and valuable in their overall marketing plan.”

The Gates at Carlisle, a gated neo-traditional community, is located two miles west of historic downtown Franklin on Highway 96 West. Replicating historical exterior elevations with modern interior amenities, The Gates of Carlisle features tree-lined streets and sidewalks; passive recreation green space and classic architecture coupled with a low maintenance lifestyle. It includes 93 home sites developed by brothers Denzel and James Carbine of Carbine Development Company, GP in Franklin.

Reggie Garner is president and owner of River Birch Homes, a homebuilder and seller of luxury and executive homes in West and Middle Tennessee for over 25 years.

Crye-Leike (www.crye-leike.com), a full service real estate company for 25 years, is the nation’s 13th largest real estate company and the largest serving Tennessee and the Mid-South. It has a network of over 2,200 sales associates and 55 branch and franchise offices located in 25 counties throughout a five-state Mid-South region in Tennessee, Arkansas, Kentucky, Mississippi and Georgia. Crye-Leike attained sales of $2.95 billion and 20,768 closed transaction sides corporate wide in 2001.