Crye-Leike Offers New Value Added Service: Business Model New to Nashville Area

Nashville, Tenn. – Crye-Leike, the nation’s 13th largest real estate company and the largest serving Tennessee and the Mid-South, announced the introduction of a new value-added service, Crye-Leike Home Services, the first of its kind for Crye-Leike customers and sales associates in the Greater Nashville area.¬† The announcement was made today by Chief Executive Officer Harold E. Crye at the company’s annual Real Estate Expo, a trade show for its 800 sales associates that attracts over 55 exhibitors and features seminars as well as new and existing products and services relative to the real estate industry.

Crye-Leike Home Services is a new business model for Crye-Leike that combines the power of the Internet with personalized service. It offers customers, free of charge, access to a network of home and family related services that provide home buyers and sellers personalized service, convenience and savings for all of the activities and transactions associated with home purchases, sales and homeownership.

The division was first launched in Memphis, Tenn. in February 2001. Crye notes that the company’s long term plans include further expansion of Crye-Leike Home Services into all of its marketing areas that cover 26 counties in a four-state Mid-South region.

Crye-Leike Home Services – Nashville will serve the following counties in Middle Tennessee: Davidson, Cheatham, Dickson, Hickman, Maury, Montgomery, Robertson, Rutherford, Sumner, Williamson and Wilson. Crye-Leike Home Services – Memphis currently serves Shelby, Fayette and Tipton counties in the Greater Memphis area; De Soto, Marshall, Tate and Tunica counties in North Mississippi; and Crittenden, Craighead, Cross, Mississippi, Poinsett and St. Francis counties in Arkansas.

“Crye-Leike is revolutionizing the way homes are bought, sold and enjoyed in today’s Nashville real estate market,” said Crye. “We utilize a unique transaction management software system, a national network and a local service call center as the foundation for our new business model. Together, these systems empower our Crye-Leike sales associates to offer their customers, free of charge, access to a network of home and family related services, with the final result being a customer for life.”

“The customer will be in control of the home buying or selling process through a one-stop service,” explains Bud Crain, newly-appointed account manager of Crye-Leike Home Services’ Nashville Region.

“Each Crye-Leike customer is assigned a specific Crye-Leike home services coordinator who develops and maintains a relationship with the home buyer and seller to whom they are assigned,” said Crain.

” Each Crye-Leike home services coordinator is fully integrated into the culture of Crye-Leike and part of a centralized call center. Whether buying or selling a home, registered Crye-Leike customers receive personal, one-on-one assistance with their relocation,” continued Crain.

Crye-Leike’s home services coordinator works with the customer to schedule all moving related activities and arrange everything from mortgage financing, home inspections and warranty services to purchasing appliances, making certain utility connections are in place and obtaining home care services such as remodeling, renovation and home repairs. Customers are offered a choice of competitively priced products and services from qualified national and local suppliers. Crye-Leike home service coordinators also track the status and records of all customers’ purchases and measure the savings that result from using the program’s national and local marketing partners.

Every request and transaction made by a client with their Crye-Leike home services coordinator is securely recorded in their personal portfolio for future reference. The portfolio, accessible through Crye-Leike’s Web site (, also can be used for secure record keeping of homeownership papers such as warranty information and closing documents as well as expenses for tax and accounting purposes.

A sampling of qualified national and local suppliers who have joined Crye-Leike Home Services’ marketing program in the Middle Tennessee area include:¬† Bekins Van Lines, Mayflower Van Lines, Guy Williams State Farm Insurance, Pro-Care Cleaning Services, Music City Home Improvement, along with the numerous gas, water, sewer and electric companies in the various municipalities within Middle Tennessee.

“The goal of Crye-Leike Home Services is to provide our customers with a broad base of home-and family-related services that offer quality, dependable service,” said Crain. “Crye-Leike Home Services continually monitors the service and performance record our marketing partners provide our customers. All our partners must maintain a 98 percent customer satisfaction rate to continue to participate in the Crye-Leike program.”

For information on how to become a marketing partner with Crye-Leike Home Services, call Bud Crain, account manager, at 615/221-0471.

As a full service real estate company, Crye-Leike ( attained  $2.9 billion in sales in 2000 corporate wide with a network of over 54 branch and franchise offices and 2,200 sales associates.


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