Quarterly Meeting in Nashville to Focus on Profit Strategies

Nashville, Tenn. – Dave Beson, CRS, GRI, a nationally recognized speaker and real estate sales trainer on marketing, negotiating and selling, will be the keynote speaker at Crye-Leike’s Nashville quarterly meeting on Tuesday, July 17, 2001, 8:30 a.m. at the Airport Marriott Hotel in Nashville, Tenn.

His topic, “How to Put the Profit in 2001,” will include discussions on: building a profitable referral base; securing referral and repeat business; eliminating the competition in listing interviews; cutting advertising costs and improving offers; and leveraging profits with profit-making technology tools. Beson will make the same corporate presentation at the company’s quarterly meeting in Memphis on July 10 to Crye-Leike’s 1,100 sales associates from the greater Memphis, Arkansas and Mississippi areas.

Harold E. Crye, chief executive officer of Crye-Leike, the largest real estate company in Tennessee and the Mid-South, also will address the audience of 800 Crye-Leike sales associates from the greater Nashville area, revealing Crye-Leike’s newest ranking. Crye-Leike is No. 13 in the nation among the 500 largest residential real estate brokerage firms and No. 8 in the nation among the 136 largest privately owned and independent real estate companies. The ranking was issued by REAL Trends Inc., the leading provider of information and analysis for the residential real estate industry. These rankings were based on Crye-Leike achieving 20,406 closed transaction sides among its 45 branch offices in 2000.

REAL Trends Inc. annually conducts this nationwide study, entitled the 2001 REAL Trends 500 Report, which is a compilation of leading residential real estate firms ranked by closed transactions and sales volume. Documented by outside accounting firms, the survey represents the most comprehensive collection of data assembled on leaders in the residential brokerage industry regardless of affiliation or ownership.

Beson of Dave Beson Seminars in Minneapolis, Minn. (www.davebeson.com) has presented over 2,100 programs in all 50 states, in addition to Mexico, Canada, the Virgin Islands, South Africa, New Zealand and Australia, providing real estate professionals with practical business and sales strategies to increase productivity and achieve success. With 26 years of real estate experience, he has consistently been a highly rated speaker featured at the National Association of REALTORS?’ annual conventions for the past 18 years.

“In-house training for our sales force is continually offered and promoted within Crye-Leike to ensure that our sales associates are bringing quality expertise to transactions,” said Harold E. Crye, chief executive officer of Crye-Leike.

Crye-Leike’s training director Jack Dugger also notes that in-house training encourages sales associates to meet and exceed buyers’ and sellers’ expectations. “Sellers look to their listing agent primarily to help them find a buyer, shorten the time their house is on the market, and set the right selling price,” says Dugger, a real estate sales associate for 20 years who is president of the Greater Nashville Association of Realtors.

Buyers continue to look to their sales associate primarily to help them find the right home, negotiate price and complete the paperwork. These are the basics of real estate transactions, but it’s the basics that are sometimes taken for granted and need to be continually reinforced.”

Crye-Leike (www.crye-leike.com) is the nation’s 13th largest real estate company and the largest serving Tennessee and the Mid-South. As a full service real estate company, Crye-Leike has over 2,200 sales associates and 54 branch and franchise offices located in 26 counties throughout a four-state Mid-South region in Tennessee, Arkansas, Mississippi and North Georgia.