Crye-Leike Agents in Chattanooga Excel in Marketing Premier Properties

Chattanooga, Tenn. – Crye-Leike, Realtors? announces that five of its sales associates have been awarded its certified premier properties specialist (CPPS) designation which signifies excellence in marketing higher priced and estate properties in Chattanooga and North Georgia: George Byrd of Crye-Leike’s East Brainerd branch office; Barbara Howell and Carole A. Sizer, both of Crye-Leike’s Downtown branch office; Jo M. Peckinpaugh of Crye-Leike’s Hixson branch office; and, Kathy Wilder of Crye-Leike’s Signal Mountain branch office.

“The CPPS designation, the benchmark of excellence in premier properties services, demonstrates to the public and to prospective clients in this high end market that our agents have taken steps to continue their education in marketing premier properties, and have the proven experience and training to deliver the highest level of ethical and professional service,” said Harold E. Crye, chief executive office of Crye-Leike.

Crye-Leike’s Certified Premier Properties Specialist Program, established in 2000, includes completion of a highly-specialized two-day training course on architecture, custom construction, insurance, appraisal, finance issues and interior and exterior design. Sales associates also must meet strict elective and experience requirements, one of which includes selling higher priced and estate properties. Crye-Leike currently has 29 sales associates who hold its certified premier properties specialist (CPPS) designation.

According to regional Multiple Listing Service statistics for the year 2000, listing and selling luxury homes is a small sector of the real estate markets in Memphis, Nashville and Chattanooga.

The Multiple Listing Service of the Chattanooga Association of Realtors, which covers 11 counties in the Greater Chattanooga area, including North Georgia, reports that there were a total of 488 active residential listings and 204 closed in residential sales over $300,000 in the year 2000. Total closings within this residential luxury market represent 4 percent of the total 4,736 residential closings in 2000 within the Greater Chattanooga area. The average sales price for closed listings in 2000 was $424,440.

The Memphis Area Association of Realtors’ Multiple Listing Service, which represents three counties in the southeastern part of Tennessee, reports a total of 1,010 active residential listings and 381 closed in residential sales over $400,000, representing 3 percent of the total 12,687 residential closings in 2000 within that region of the state.

The Middle Tennessee Regional Multiple Listing Service, which represents 34 counties in Middle Tennessee, reports a total of 786 active and 803 closed in residential sales over $400,000, representing

3 percent of the total 24,618 residential closings in 2000 within that region of the state. The average sales price for closed  listings in 2000 was $597, 032.

“Listing and selling luxury homes is a small sector of the real estate market in Tennessee,

however, Crye-Leike’s Premier Properties Program is designed to equip our sales associates with the skills needed to render greater and broader services to this specialty market,” said Crye.

Crye-Leike (www.crye-leike.com)¬† is the largest real estate company in Tennessee and the Midsouth with a network of over 52 branch offices, 2,100 sales associates and over 480 employees. As a privately held company, Crye-Leike attained sales of nearly $3 billion corporatewide in 2000, the second best year in the company’s 24-year history. Nationally, Crye-Leike is ranked No. 10 among the nation’s top 500 residential real estate brokerage firms, as reported in May 2000 by REAL Trends Magazine.

As a full service real estate company, Crye-Leike offers real estate and related services, including: mortgage lending facilities; an insurance division; a commercial property division; a property leasing and management company; a home improvement division; a title company; an auction division; a relocation services company; franchise division; premier properties division and new homes division.

Crye-Leike of Chattanooga, Inc. has eight branch offices in the Greater Chattanooga, Athens and North Georgia areas. Sales associates within the Chattanooga area currently total over 235. Crye-Leike of Chattanooga sold 2,210 units in 2000 with a sales volume of $255 million.

 

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