Crye-Leike Introduces New Business Model: Revolutionary to Tennessee Real Estate
Memphis, Tenn. – Beginning the first quarter of 2001, Crye-Leike will transition its existing Memphis-based Total Home Care Club, a vendor referral business, into a new company with a new business model revolutionary to the real estate industry in Tennessee, reported Harold E. Crye, chief executive officer of the 10th largest real estate company in the nation.
The new company, Crye-Leike Home Services, will be a network of home- and family-related services available free to clients, disclosed C. F. Moore, newly-appointed director of Crye-Leike Home Services. A transaction management software system and national network will be used as the foundation for its model.
“Our new business model redefines the process of buying and selling a home, offering a personalized service to simplify homeownership,” said Crye. “It will build a customer for life through technology and will assist the real estate associate in giving the consumer unparalleled service.”
Moore explains how Crye-Leike’s sales associates and customers will work together utilizing Crye-Leike Home Services. “The customer will be in control of the homebuying process through a one-stop service. Each Crye-Leike customer will be assigned a specific Crye-Leike Home Services’ coordinator who is fully integrated into the culture of Crye-Leike and part of a centralized call center. Whether buying or selling a home, registered Crye-Leike customers will receive personal, one-on-one assistance with their relocation.”
“The Crye-Leike Home Services’ coordinator will assist the homeowner with everything from utility connections and disconnects to mortgage financing, moving vans and more. Further, the coordinator will assist the sales associate or the homeowner in securing necessary services such as a home inspection, home repairs or cleaning services. Vendors must qualify with the highest quality. Customers and sales associates also will save money on home and family-related products and services purchased through their Crye-Leike Homes Services’ coordinator by means of special vendor discounts and promotions,” said Moore.
“Every request and transaction made by a client or Crye-Leike sales associate with their Crye-Leike Home Services coordinator is recorded in their personal profile for future reference. Crye-Leike customers also can enter warranty information on their profile as well as scanned closing documents and more,” added Moore.
“The Internet is creating hundreds of new business models [referred to in the real estate industry as real e-state] that are going after the real estate agents’ commissions,” said Crye. “And Realtors? are no longer the purveyor of information; real estate information is now easily accessible on the Internet such as taxes, Multiple Listing Service listings, school information, crime rates in areas and more.
“Crye-Leike is enhancing its Internet presence to ‘move up’ our level of service to our customers because they want us to deliver better services,” said Crye.
Crye-Leike Home Services’ new business model will be beta tested the first quarter and rolled out companywide by second quarter, reports Crye.
“It is a fact that consumers spend more at the time of homebuying and selling than they do over the previous five years. Crye-Leike Home Services will enhance its customers’ quality of life, provide consistent service and allow them to continue to receive benefits for life.”
About Crye-Leike. Crye-Leike (www.crye-leike.com) is the largest real estate company in Tennessee and the Midsouth with a network of over 45 branch offices and 2,100 sales associates. As a privately held company with over 480 employees, it attained record sales of nearly $3 billion corporatewide in 2000, the second best year reported in the company’s 24-year history. Nationally, Crye-Leike is ranked No. 10 among the nation’s top 500 residential real estate brokerage firms, as reported in May 2000 by REAL Trends Magazine.
As a full service real estate company, Crye-Leike offers a full range of real estate and related services. Those services include: mortgage banking facilities, an insurance division, a commercial property division, a property leasing and management company, a home improvement division, a title company, an auction division, a relocation division, franchise division, premier properties division and new homes division.
Offices are located in 17 counties throughout a four-state Mid-South region: Tennessee (Chattanooga, Memphis, Nashville), Arkansas (Jonesboro, West Memphis), Mississippi (Hernando, Olive Branch, Southaven) and Georgia (Fort Oglethorpe). Crye-Leike also has six franchise offices in New Albany, Oxford and Tupelo, Miss., Blytheville, Ark., and Monteagle and Pickwick Dam, Tenn.
About C.F. Moore. C.F. Moore also is director of Crye-Leike Home Improvement, a certified general contracting business. He is responsible for developing and implementing business and marketing plans that focus on the remodeling and repair needs of its clients and consumers in the Midsouth area.
A native Memphian, Moore has an extensive background in sales, marketing and operations management. Prior to joining Crye-Leike, he was operations manager and marketing director for Lucia Custom Home Designers in Winter Park, Fla. where he helped the architectural firm achieve nine consecutive years of record growth and profit. In Memphis, he was with Orkin Pest Control and became Orkin’s youngest vice president at age 27, responsible for the central region of the United States.
About Crye-Leike Home Improvement. Crye-Leike Home Improvement is a division of Crye-Leike. It maintains offices and a showroom in East Memphis, Tenn. at 5694 Shelby Oaks, Suite 1 which offers clients many selections in kitchen and bath fixtures, floor coverings, windows and other home products.
Established in 1990, Crye-Leike Home Improvement specializes in services such as remodeling, renovation, home repairs, painting, floor covering, roofing, HVAC, windows and painting. Additionally, the company provides design services, including drafting and complete working drawings or blue prints. “The list is endless. From drywall to decks, Crye-Leike Home Improvement can assist homeowners in most every home care need,” said Moore.
About Crye-Leike’s Total Home Care Club. Crye-Leike’s Total Home Care Club, a membership program, was a home repair and home improvement referral network consisting of the most qualified and most professional trades people in the Midsouth area brought together to save homeowners time, money and aggravation in home repairs or remodeling.