Jones Co. and Crye-Leike Form Marketing Alliance

Brentwood, Tenn. – The Jones Company, a leading residential new home builder in Nashville, has formed a strategic alliance with Crye-Leike, Realtors of Nashville. Crye-Leike will provide marketing services for The Jones Company’s new home sales in Middle Tennessee.

“The Jones Company recognizes the value of Realtors for their integral role in the home sales transaction,” said Charles Zeni, corporate vice president of sales for The Jones Company of St. Louis, Mo. The Jones Company has sold over 15,000 homes in the greater St. Louis area as well as in Illinois and Nashville, Tenn.

“We know that 75 percent of our sales transactions involve Realtors. Crye-Leike, Realtors has a large market share in the Nashville area and access to 900 Crye-Leike sales associates in the Middle Tennessee area as well as a national relocation network. This is a powerful combination to increase awareness of our new home communities in the Greater Nashville area,” said Zeni.

Zeni projects 225 home sales by year-end for The Jones Company in Nashville. The Jones Company sold 216 homes in Nashville in 1999 within the following communities: The Estates at Banbury Crossing and The Retreat at Banbury Crossing, both located in Brentwood; Towne Park at McKay’s Mill, Alexandria at McKay’s Mill and Ivy Glen, all located in Franklin; Cedar Grove in LaVergne; Hunters Crossing at Langford Farms in Mount Juliet and Burtonwood in Spring Hill.

Crye-Leike sales associates will be involved in the real estate transaction of bringing in buyers, notes Jim Terrell, interim director of Crye-Leike’s newly established New Homes Division that specializes in builder services. “Our intention is to welcome all Realtors and their respective companies in working with their potential buyers.”

These communities feature The Jones Company’s Americana and Hallmark collections. The Americana Collection is value-engineered home plans designed to offer a vast amount of square footage for the price. Its Hallmark Collection offers an array of luxury options and architectural details that enhance its spacious floor plans. The Jones Company introduced these homes in the Middle Tennessee market in 1998.

The Jones Company (, a 73-year-old residential home builder with corporate headquarters in St. Louis, Mo., was ranked No. 59 nationally among the top builders in the country by Builder magazine, based upon total sales volume.

Crye-Leike (, a privately held company offering full real estate services, has over 2,200 sales associates who operate in 45 branch offices in Arkansas, Chattanooga, Johnson City, Memphis, Mississippi and Nashville. It attained record sales of $3.3 billion corporatewide in 1999, ranking Crye-Leike No. 10 among the nation’s top 500 residential real estate brokerage firms and No. 3 among the nation’s largest 161 privately owned independent real estate companies, as reported in May 2000 by REAL Trends Magazine.

Crye-Leike of Nashville, Inc. has 21 branch offices in the Greater Nashville area with a sales force of 900. Crye-Leike of Nashville, Inc. recorded 7,929 units sold in 1999, representing a sales volume of $1.12 billion.