Quarterly Meeting in Memphis Attracts Speaker David Knox: To Focus on Sales Strategies

Memphis, Tenn. – David Knox, CSP, a nationally recognized speaker and real estate sales trainer on pricing, negotiating and selling, will be the keynote speaker at Crye-Leike, Inc.’s Memphis quarterly meeting on Tuesday, July 11, 2000, 8 a.m. at the Adam’s Mark Hotel in Memphis.

He will address Crye-Leike sales associates from the greater Memphis, Arkansas and Mississippi areas which has an agent sales force of 1,100. Knox will continue his corporate tour by making the same presentation at Crye-Leike’s Nashville quarterly meeting on July 18 to sales associates from the greater Nashville and Chattanooga areas which total an additional 1,100 agents.

Knox of David Knox Productions in Minneapolis, Minn. (www.davidknox.com) presents seminars to more than 20,000 sales people a year, providing practical business and sales strategies that increase productivity. He is the producer of the consumer video, “Pricing Your Home to Sell,” a popular sales tool among real estate agents which has sold over 40,000 copies, and is host of his own television talk show, “Opportunity Knox,” on Real Net Satellite Network. He authors articles for many popular real estate publications and is a certified speaking professional.

As a speaker that combines humor with solid advice attendees can use right away, Knox’s dominant theme is to treat the business like a game. “Take yourself less seriously and have more fun,” says Knox. He believes that if you “Let go of the outcome, you’ll create more income.”


“In-house training for our sales force is continually offered and promoted within Crye-Leike,” says Dick Leike, chief executive officer of Crye-Leike, Inc. “to ensure that our sales associates are bringing quality expertise to transactions.”

Crye-Leike’s training director Carol Williams notes that in-house training also encourages sales associates to meet and exceed buyers’ and sellers’ expectations. “Sellers look to their listing agent primarily to help them find a buyer, shorten the time their house is on the market, and set the right selling price,” says Williams. ” Buyers continue to look to their sales associate primarily to help them find the right home, negotiate price and complete the paperwork. These are the basics of real estate transactions, but it’s the basics that are sometimes taken for granted and need to be continually reinforced.”

David Knox’s real estate career began in 1972 from sales associate to branch manager and shifted in 1983 to training director for a national real estate company, a position responsible for training 15,000 sales associates within the company’s 33 national operating units. This job experience led to the startup of his own training company in 1987.

Crye-Leike (www.crye-leike.com) , the largest real estate firm in Tennessee and the Midsouth, has over 2,100 sales associates who operate in 50 branch offices, located in 20 counties and six regional areas, Arkansas, Chattanooga, Johnson City, Memphis, Mississippi and Nashville. Crye-Leike also has three franchise offices in Oxford and Tupelo, Miss. and Monteagle, Tenn. As a privately held company with over 480 employees, it attained record sales of $3.3 billion corporatewide in 1999. Nationally, Crye-Leike is ranked No. 10 among the nation’s top 500 residential real estate brokerage firms and No. 3 among the nation’s largest 161 privately owned independent real estate companies, as reported in May 2000 by REAL Trends Magazine.